Tag Archives: Facebook advertising
The John Wanamaker Rebuttal
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker. I first heard this quotation in my MBA program, and for the first few years of my career, I would have had a tough time refuting it. Until I could invest in search and pay-per-click ads, […]
Facebook Is A Bigger Company Than Google Was Through 17 Quarters. Here’s How Facebook Will Grow Its Lead.
After Facebook’s most recent blowout quarter, the question is, “Where do we go from here?” For the last several quarters, I’ve been comparing the top-line revenue for both Alphabet/Google and Facebook through their first 17 quarters as publicly traded companies. Google’s 17 quarter ended December 31, 2008, while Facebook’s ended on September 30, 2016. As […]
The (Mostly) Wrong Questions People Ask About Facebook Advertising
At the conclusion of every quarter, investors, researchers, and members of the news media all want to get a read on whether Facebook can continue its impressive growth. Because I work for Ampush, a Facebook Marketing Partner, or FMP, I get a lot of those questions. After nearly every quarter, I come to the same […]
Proctor & Gamble’s Facebook Reset Exposes The CPG Industry’s Mobile Dilemma
Proctor and Gamble (P&G), one of the world’s largest consumer packaged goods companies, announced last week that it was rethinking its Facebook advertising strategy. Specifically, the company has concluded that Facebook’s advanced targeting capabilities, e.g. Moms in the South who drive Japanese minivans, aren’t more effective for its brands than more generic targeting, e.g. Women 25-49. […]
Facebook Ad Prices Will Rise In Q4, And That’s No Reason To Worry
In response to some questions my employer, Ampush, has received from its partners in recent weeks about our expectations for Facebook advertising pricing changes this holiday season, I penned a blog post last week. Performance advertising prices tend to run counter to expectations in one important way: the more one buys, the more expensive the […]
Apple’s Mobile Marketing Dilemma
Within Apple’s headquarters in Cupertino, California, you’ll find a company with a loathing mistrust of modern advertising. Earlier this year, CEO Tim Cook said of companies such as Google, Facebook, and Twitter, “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company […]
Why Even The Best Performing Marketing Campaigns On Facebook Falter
In addition to being perfectly content to watch reruns of my favorite TV shows (I’m looking at you, Big Bang Theory on TBS), I also can watch my favorite TV commercials again and again. For example, I love AT&T’s “Bedazzling” spot. I laugh out loud every time I see it, which is often because it […]
Capitalizing On Mobile Video Is Probably Easier Than You Think
Back in 2012, Facebook COO Sheryl Sandberg remarked that Facebook delivers an audience three times as large as the Super Bowl, and it happens every day. That was when Facebook had “only” one billion users. Today, that number exceeds 1.4 billion, making the company’s lead over the US’s marquee sporting event even greater. Mobile is […]
Why “Do-It-Yourself” Facebook Advertising Is Probably A Bad Idea
For many marketers, Facebook stands for one thing: community and bringing brands and fans together. Managing and growing that community takes a particular skill. Done successfully, attracting a following on Facebook, Twitter, Pinterest, LinkedIn and others can pay substantial dividends. In the last three years or so, though, Facebook and others (but especially Facebook) have […]
The Critical Insights You Need Following A Big Week For The Mobile Economy
Last week brought a flurry of upbeat news on the state of the mobile economy, especially the improving health of its advertising business. First, eMarketer projects that advertisers will pump $9.6 billion into mobile in 2013, with estimates that total mobile spend will eclipse desktop ads by 2016. Then, Facebook announced its plans to test […]
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