Tag Archives: apps
EXCLUSIVE: Meet MyDeweyDecimal – The App That Will Change The Way We Organize Books We Haven’t Touched In Years But That Make Us Look Smart
004.01MCB An example of the MyDeweyDecimal app’s output MattCollinsBlog.com tech reporter Chuck Corduroy has uncovered an app that promises to change the way we manage our collection of books and other publications at home. Gone forever is the challenge of finding that book you faked your way through in junior seminar. Mobile marketers: it’s time […]
This Device Quietly Outnumbers Smartphones And Attracts More Ad Dollars, And Yet The Mobile Economy Must Avoid Its Fate.
Today, the world’s population enjoys nearly universal access to a particular device that drives massive levels of engagement and commerce. Let’s see if you can guess what it is. As of 2011, on average there were 2.2 of these devices per capita in the industrialized world. Worldwide, 4 billion of these existed as of 2011, meaning […]
Mobile Users Don’t Always Know Their Apps From The Web. Here’s What We Should Do About It.
In October 2014, comScore released a report showing that smartphone owners spend 88 percent of their time using apps. While that might sound like the death knell ringing for mobile websites, the Interactive Advertising Bureau, or IAB, has urged us all not to leap to that conclusion. In this report, the IAB notes that mobile […]
An Ex-Nokian’s Perspective On The Fall Of Nokia, And How Other Companies Can Avoid That Fate
A friend of mine forwarded me an interview that former Nokia CEO Olli-Pekka Kallasvuo gave in March of last year in which he explained the company’s fall from dominance that happened on his watch. I took an interest for two reasons. I worked for Nokia, coincidentally for nearly all of Kallasvuo’s years at the helm. I, […]
‘Tis The Season Of Stress: How To Market Apps To An Anxious Customer
Ask yourself this question. “What’s the more powerful emotion: pleasure or relief?” Marketers and product managers love working somewhere along this axis, but I bet most prefer the “pleasure” pole. That’s because it’s in our natures to seek out the positive about our products and services, e.g. it’s better, it’s more fun, it will make […]
New Technology And Constant Change Making You Dizzy? Take Back Control.
Growing up in Michigan, we had a saying about the climate: “Don’t like the weather? Just wait five minutes.” Constant change, for better and worse, also applies to the business world and technology in particular. In no other industry can one go from laggard to leader (and back to laggard again) with such head-spinning speed. In my […]
Don’t Blame The Great Recession: Smartphone Users Increasingly Are Behind Restaurants’ Near-Death Experiences
Originally posted on Matt Collins' Blog:
One of my favorite shows is Food Network’s Restaurant Impossible. For those who haven’t seen it, the program follows celebrity chef Robert Irvine as he tries to rescue failing family restaurants. He does this in spite of two limitations: a spending limit of just $10,000 with which to redesign…
How To Take Advantage Of The Top Two Motivations For Using Apps: Loneliness And Boredom
My parents’ dog, Cosmo, bored while watching television. When I first saw last week’s Nielsen report that shows we download apps most of all when we’re bored and lonely, I felt despair. How unfortunate to think that the cumulative effect of entrepreneurial creativity, hard work, and risk is a battle for a consumer with nothing better to do. […]
Where The Big Money Will Be Made In Mobile (And How You Can Get Your Share)
Shortly after Nokia announced its intention to build smartphones running Windows Phone, Microsoft invited me and a few of my colleagues to a private meeting with three Windows Phone developers who were among the first to build apps for the platform. We could ask them anything; no topics would be off-limits. What stood out to me about that […]
Taking The Long View In The Rivalry Between Mobile Web And Apps
A couple of weeks ago, I wrote about the domination of apps in the battle for the time we spend with digital media. Over a recent lunch with a friend of mine who runs a company specializing in mobile marketing, I asked if he thought that mobile apps had secured a permanent advantage over mobile web. […]
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