Tag Archives: apps

EXCLUSIVE: Meet MyDeweyDecimal – The App That Will Change The Way We Organize Books We Haven’t Touched In Years But That Make Us Look Smart

004.01MCB An example of the MyDeweyDecimal app’s output MattCollinsBlog.com tech reporter Chuck Corduroy has uncovered an app that promises to change the way we manage our collection of books and other publications at home. Gone forever is the challenge of finding that book you faked your way through in junior seminar. Mobile marketers: it’s time […]

This Device Quietly Outnumbers Smartphones And Attracts More Ad Dollars, And Yet The Mobile Economy Must Avoid Its Fate.

Today, the world’s population enjoys nearly universal access to a particular device that drives massive levels of engagement and commerce. Let’s see if you can guess what it is. As of 2011, on average there were 2.2 of these devices per capita in the industrialized world. Worldwide, 4 billion of these existed as of 2011, meaning […]

Mobile Users Don’t Always Know Their Apps From The Web. Here’s What We Should Do About It.

In October 2014, comScore released a report showing that smartphone owners spend 88 percent of their time using apps. While that might sound like the death knell ringing for mobile websites, the Interactive Advertising Bureau, or IAB, has urged us all not to leap to that conclusion. In this report, the IAB notes that mobile […]

An Ex-Nokian’s Perspective On The Fall Of Nokia, And How Other Companies Can Avoid That Fate

A friend of mine forwarded me an interview that former Nokia CEO Olli-Pekka Kallasvuo gave in March of last year in which he explained the company’s fall from dominance that happened on his watch. I took an interest for two reasons. I worked for Nokia, coincidentally for nearly all of Kallasvuo’s years at the helm. I, […]

‘Tis The Season Of Stress: How To Market Apps To An Anxious Customer

  Ask yourself this question. “What’s the more powerful emotion: pleasure or relief?” Marketers and product managers love working somewhere along this axis, but I bet most prefer the “pleasure” pole. That’s because it’s in our natures to seek out the positive about our products and services, e.g. it’s better, it’s more fun, it will make […]

New Technology And Constant Change Making You Dizzy? Take Back Control.

Growing up in Michigan, we had a saying about the climate: “Don’t like the weather? Just wait five minutes.” Constant change, for better and worse, also applies to the business world and technology in particular. In no other industry can one go from laggard to leader (and back to laggard again) with such head-spinning speed. In my […]

Don’t Blame The Great Recession: Smartphone Users Increasingly Are Behind Restaurants’ Near-Death Experiences

Originally posted on Matt Collins' Blog:
One of my favorite shows is Food Network’s Restaurant Impossible. For those who haven’t seen it, the program follows celebrity chef Robert Irvine as he tries to rescue failing family restaurants. He does this in spite of two limitations: a spending limit of just $10,000 with which to redesign…