Tag Archives: apps

Mobile’s Principle Of Giving And Getting

Of all the revenues that mobile phone OEMs can measure and that are generated via apps (and here I’m excluding in-app advertising), over 90 percent come from “freemium” apps. “Freemium” means free to download and use, but with costs for getting more. A game might be free to download, for example, but if you want to advance […]

“Re-bunking” Debunked Mobile Myths

As a blogger, I appreciate how Google and Yahoo report earnings within days of one another. This week, though, I turn my attention to this article on AdExchanger, a rich source of information on the digital advertising market, that seeks to debunk three mobile myths. It’s a good read, even though I disagree with the […]

Why Restaurants Should Have WiFi Sections, Just Like A Smoking Section

A couple of weeks ago, I wrote about a shopping excursion I started at a nearby Apple Store in search of mobile marketing and technology infiltrating brick and mortar retail. That search ended in vain, but with the benefit of hindsight, I now recall an establishment that long ago became known as a mobile-friendly environment. […]

The Simplest Things People Don’t Do To Market Their Apps (But Should)

Have you or your company created a mobile app that’s so good that you can explain it to a total stranger in 30 seconds or less? If you have created such an app, have you actually explained it yet? Getting the word out about your app is one of the most fundamental yet overlooked mobile […]

How Walt Disney World Might Save Brick And Mortar Retail

If your company operates physical stores, you face all sorts of challenges. In addition to the same ones facing anyone in the real estate business, you also must confront the threat and opportunity presented by mobile devices. That means you must: Set a pricing strategy in an era dominated by customers using your floor inventory […]

When Are Higher Marketing Costs A Good Thing?

The rapid migration to smartphones and tablets from laptops and desktops has happened at a breath taking pace. While that has created a massive business opportunity, the supply of mobile apps and mobile websites has grown even faster than our demand for that content. The result is that the cost to advertise in mobile has […]

There’s More To Your App’s Value Than You May Be Considering

Two stories on mobile app monetization caught my eye last week. Both offer valuable insights on making mobile revenues that every app developer and publisher should internalize, though they come with headlines that don’t quite deliver on their stories’ full meaning. The first story comes from a conference that took place in New York. Its […]

Why Mobile OS Updates Are The Right Time To Amplify Your Marketing

Marketers love big occasions. Product anniversaries, major holidays, national elections, the Olympics, the World Cup, the Super Bowl, and the Oscars all give marketers a platform upon which to engage and excite their customers. Even if a company doesn’t officially sponsor one of these events, marketers have figured out ways to draft off their momentum to […]

Expectations For 2014: The Appification Of Things

Not that we needed the reminder, but Adobe recently confirmed that app users are a lot more engaged than mobile web visitors. The app’s dominance over the mobile website, at least as it stands today, looks to me like the digital equivalent of early Homo Sapiens’ advantage over other branches of our evolutionary tree. While […]

Tools For Mobile Marketers To Drive App Engagement

Getting consumers to download your app is really hard. Even harder, though, might be getting consumers to use your app for the first time, much less on a regular basis. Fortunately, companies that can tackle this challenge have emerged. The challenge itself has a lot to do with how dynamics shift as users go from […]