Tag Archives: Apple
Apple, The Inventor Of The “Killer App,” Suddenly Finds Itself Without One
If you work in tech, when was the last time you thought about or even uttered the words “killer app?” It wasn’t that long ago when every consumer-facing ecosystem obsessed over them. Just as the first-person shooter Halo single-handedly drove sales of the Xbox game console, a killer mobile app makes consumers lust for the hardware that supports […]
Windows Phone: What Might Have Been
A week ago, my two-year old Lumia Icon fell out of my pocket. Though gravity had only about seven inches with which to wreak havoc, the phone landed screen-side down on a bump on my slate patio, sending a spider web of cracks through the glass. Cracked screen on my Lumia Icon My phone’s demise […]
The App Store And iTunes: Growth Drivers And Drags
43.62% 9.55% 7.24% 28.22% This is the growth rate in Apple’s revenues over the last four years, for an annual average of 21.7%. In 2015, the company racked up more than $231 billion in sales. High rates of growth aren’t typically associated with such a large revenue base, yet Apple has defied convention. That’s what makes what […]
The Battle Between Apple And The FBI Is A Microcosm Of The Great American Political Divide
Apple, led by its CEO, Tim Cook, has defied a court order to unlock an iPhone used by one of the two alleged terrorist attackers in San Bernardino. For the writer in me, I cannot imagine a more fascinating story. I’ve been itching to write this column all week even though I’ve known how hard it […]
Apple’s Mobile Marketing Dilemma
Within Apple’s headquarters in Cupertino, California, you’ll find a company with a loathing mistrust of modern advertising. Earlier this year, CEO Tim Cook said of companies such as Google, Facebook, and Twitter, “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company […]
It’s Time For Apple To Fix Its Announcement Fatigue Problem
If you haven’t done so in awhile, watch Steve Jobs present the first ever iPhone in 2007. In spite the hardware specs that have long been obsolete, it’s still one of the best instructional videos on how to deliver a keynote address at an event of consequence. Fast forward eight years, and Apple still announces […]
Why Cars Won’t Become The Next Hot Technology Play
From the moment I received my driver’s license until I went away to college, I drove a new car every three months. That included everything from compacts to luxury models. I recall cruising in a brand-new 1990 Mercedes 500 SL convertible one Saturday. The traffic had cars in both directions inching along. A guy in a Ferrari ragtop, moving slowly enough […]
“Apple Motors Inc.” Isn’t Such A Pipe Dream
These days, it’s easy to forget that one of Apple’s first forays into smartphones involved a 2004 partnership with Motorola to bring iTunes to certain Moto phones. That arrangement didn’t last – and remains unimaginable today – because it runs counter to Apple’s core philosophy, which is to own the hardware and the software experience. That’s what […]
Apple’s WWDC Takeaways For Mobile Marketing: Your Success Is Up To You
Actor, host of one of my favorite podcasts, writer, and comedian, Kevin Pollak, reminded me of a truth about success in a recent interview with actress Anna Faris: those who wait around for the phone to ring typically don’t achieve much. Performers, entrepreneurs in the purest form, know that they have to make their own breaks. I […]
Why Mobile OS Updates Are The Right Time To Amplify Your Marketing
Marketers love big occasions. Product anniversaries, major holidays, national elections, the Olympics, the World Cup, the Super Bowl, and the Oscars all give marketers a platform upon which to engage and excite their customers. Even if a company doesn’t officially sponsor one of these events, marketers have figured out ways to draft off their momentum to […]
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