Tag Archives: app monetization

Mobile’s Principle Of Giving And Getting

Of all the revenues that mobile phone OEMs can measure and that are generated via apps (and here I’m excluding in-app advertising), over 90 percent come from “freemium” apps. “Freemium” means free to download and use, but with costs for getting more. A game might be free to download, for example, but if you want to advance […]

The App Developer’s “Home” Opportunity Is Android’s “Home” Dilemma

Count me among those who felt that Facebook could have gone the way of MySpace. Looks like that was as solid as most of my NCAA “March Madness” predictions. One of the company’s few mobile missteps was the introduction of Facebook Home. It’s an app that came preloaded on the HTC First handset. It delivers a […]