Tag Archives: mobile economy

iOS Or Android? App Or Mobile Website? A Primer To Build Your First Mobile Strategy

Sports journalists love to hypothesize about the best athlete around which a new franchise could be built to win. Let’s indulge a version of this exercise in business: if you were starting a company and needed a winning mobile strategy, what would it look like? Would you prioritize building an app or a mobile website […]

This Device Quietly Outnumbers Smartphones And Attracts More Ad Dollars, And Yet The Mobile Economy Must Avoid Its Fate.

Today, the world’s population enjoys nearly universal access to a particular device that drives massive levels of engagement and commerce. Let’s see if you can guess what it is. As of 2011, on average there were 2.2 of these devices per capita in the industrialized world. Worldwide, 4 billion of these existed as of 2011, meaning […]

Apple Pay Won’t Change Everything, But Smartphone Payments Are The Start Of Something Bigger

As large as e-commerce has become, it still represents only a small portion – about 6 percent – of total US retail spending. That makes brick and mortar a much more attractive target for companies looking to revolutionize the way we shop. Of all its announcements last week, Apple Pay was the company’s most significant headline because […]

How Gluten-Free Food Options Serve Up A Case For Mobile Ubiquity

While the mobile economy is just a few years old, its newness doesn’t mean that every aspect of the business is new. In fact, many of the dynamics we face in mobile have been confronted by other industries and businesses, albeit in different forms. I stumbled upon one recently in an unexpected place, and it […]

Are We Building Mobile Ecosystems Or Economies?

Every industry produces its fair share of terminology. Tech companies are especially prodigious suppliers of new business vocabulary. Sometimes, our vernacular achieves escape velocity, going beyond the realm of its native space and spreading to other businesses and sectors. I can’t think of a more obvious example of this than the word “ecosystem.” What began […]

Taking The Long View In The Rivalry Between Mobile Web And Apps

A couple of weeks ago, I wrote about the domination of apps in the battle for the time we spend with digital media. Over a recent lunch with a friend of mine who runs a company specializing in mobile marketing, I asked if he thought that mobile apps had secured a permanent advantage over mobile web. […]

A Warning Sign For Brands: You May Not Be Keeping Up With Your Mobile Customers

Last week, I met with two marketing agency CEOs whom I’ve gotten to know over the years. As we caught up on their businesses, I asked them the same question I ask a lot of non-mobile native company executives. What mobile projects are keeping you busy? The surprising answer, for them and me? “There really […]