Tag Archives: Mary Meeker

Mary Meeker And The (Non) Death Of Industries

Over the last 25 years, governments all over the world have banned or severely restricted the production and use of chlorofluorocarbons, or CFCs. Once the refrigerant of choice for air conditioners, CFCs were discovered to threaten the planet’s protective ozone layer. Less damaging hydrochlorofluorocarbons soon replaced CFCs in nearly every use case. Production of CFCs ended, […]

Is The Mobile Advertising Market Too Small Or Just Right? The Answer Is….

24 to 8. It’s not an American football score, but rather the key finding for mobile marketers published by Mary Meeker of Kleiner Perkins in her 2015 Internet Trends report. To be more precise, Meeker finds that Americans spend 24 percent of their media time, which includes TV, print, radio, and internet, on their mobile […]

“Re-bunking” Debunked Mobile Myths

As a blogger, I appreciate how Google and Yahoo report earnings within days of one another. This week, though, I turn my attention to this article on AdExchanger, a rich source of information on the digital advertising market, that seeks to debunk three mobile myths. It’s a good read, even though I disagree with the […]

The Critical Insights You Need Following A Big Week For The Mobile Economy

Last week brought a flurry of upbeat news on the state of the mobile economy, especially the improving health of its advertising business. First, eMarketer projects that advertisers will pump $9.6 billion into mobile in 2013, with estimates that total mobile spend will eclipse desktop ads by 2016. Then, Facebook announced its plans to test […]