Tag Archives: marketing
There’s More To Your App’s Value Than You May Be Considering
Two stories on mobile app monetization caught my eye last week. Both offer valuable insights on making mobile revenues that every app developer and publisher should internalize, though they come with headlines that don’t quite deliver on their stories’ full meaning. The first story comes from a conference that took place in New York. Its […]
One Mobile Mistake Every Business Leader Should Avoid
“Put Mary in charge of our TV advertising. She watches the most television.” “I want Jeff running our print advertising. He has the most magazine and newspaper subscriptions of anyone in the company.” “Lisa clearly needs to manage our events marketing. She always knows the hottest shows and venues in town.” “Find the youngest people […]
Matt Collins' Blog 