Category Technology
At Risk: Three Things The Tech Industry Loves That Trump Is Likely To Kill
Following this November’s U.S. presidential election, many parents found themselves having to tell anxious children what a Trump administration would mean. If you have a friend or loved one who works in technology, it wouldn’t hurt to have a version of this talk with them, too. That’s because a Trump presidency is likely to usher […]
Facebook Is A Bigger Company Than Google Was Through 17 Quarters. Here’s How Facebook Will Grow Its Lead.
After Facebook’s most recent blowout quarter, the question is, “Where do we go from here?” For the last several quarters, I’ve been comparing the top-line revenue for both Alphabet/Google and Facebook through their first 17 quarters as publicly traded companies. Google’s 17 quarter ended December 31, 2008, while Facebook’s ended on September 30, 2016. As […]
The (Mostly) Wrong Questions People Ask About Facebook Advertising
At the conclusion of every quarter, investors, researchers, and members of the news media all want to get a read on whether Facebook can continue its impressive growth. Because I work for Ampush, a Facebook Marketing Partner, or FMP, I get a lot of those questions. After nearly every quarter, I come to the same […]
Why I’ll Be Writing Something New From Now On
Following this, my 200th blog post, it’s time for a change. In the future, you will see fewer new posts from me. I don’t know what the frequency will become, though once every 4-6 weeks feels about right. This has nothing to do with this blog’s core theme – disruptive tech, trends, and opportunities – about […]
Apple, The Hardware Mirage, And The Software Trap
Reactions to Apple’s announcement of the iPhone 7 suggest that we have reached a plateau in smartphone industrial design. After all, Apple, the king of silicon chic, finally didn’t deliver a package that wowed. In fact, Apple’s “courageous” euthanizing of the headphone jack seems to either perplex, annoy, or strike a funny bone. I get the hullabaloo. […]
Marketing Leadership Death Traps And How To Avoid Them
NFL head coaches struggle with job security. Going into the 2016-17 season, team owners fired six head coaches. This followed seven more who got the axe going into last season. With just 32 professional football teams, the resulting 40.6% turnover over the last two seasons is awfully high. Memo to NFL head coaches: rent before […]
Why I’m Not Ready To Be A Passenger In A Self-Driving Car
My favorite coffee is roasted in small batches by Kus Beham and sold under the brand Giacobean. I’ve visited his facility in Yonkers. He keeps bags of raw beans in burlap bags in plain view, and he can tell you where they come from and how he roasts them to develop their trademark nutty flavor. […]
Proctor & Gamble’s Facebook Reset Exposes The CPG Industry’s Mobile Dilemma
Proctor and Gamble (P&G), one of the world’s largest consumer packaged goods companies, announced last week that it was rethinking its Facebook advertising strategy. Specifically, the company has concluded that Facebook’s advanced targeting capabilities, e.g. Moms in the South who drive Japanese minivans, aren’t more effective for its brands than more generic targeting, e.g. Women 25-49. […]
Matt Collins' Blog 