Tag Archives: should I build an app

How Gluten-Free Food Options Serve Up A Case For Mobile Ubiquity

While the mobile economy is just a few years old, its newness doesn’t mean that every aspect of the business is new. In fact, many of the dynamics we face in mobile have been confronted by other industries and businesses, albeit in different forms. I stumbled upon one recently in an unexpected place, and it […]

Taking The Long View In The Rivalry Between Mobile Web And Apps

A couple of weeks ago, I wrote about the domination of apps in the battle for┬áthe time we spend with digital media. Over a recent lunch with a friend of mine who runs a company specializing in mobile marketing, I asked if he thought that mobile apps had secured a permanent advantage over mobile web. […]

How To Manage Your Company’s Multi-App Strategy

This blog has focused primarily on issues related to designing and implementing a mobile strategy. What if your company already has a mobile business? In particular, how should you handle a proliferation of apps among your firm’s various brands? A couple of weeks ago, I spoke at the LA Office Brand Partnership Forum about the […]