Tag Archives: mobile websites

Mobile Users Don’t Always Know Their Apps From The Web. Here’s What We Should Do About It.

In October 2014, comScore released a report showing that smartphone owners spend 88 percent of their time using apps. While that might sound like the death knell ringing for mobile websites, the Interactive Advertising Bureau, or IAB, has urged us all not to leap to that conclusion. In this report, the IAB notes that mobile […]

How Gluten-Free Food Options Serve Up A Case For Mobile Ubiquity

While the mobile economy is just a few years old, its newness doesn’t mean that every aspect of the business is new. In fact, many of the dynamics we face in mobile have been confronted by other industries and businesses, albeit in different forms. I stumbled upon one recently in an unexpected place, and it […]

Taking The Long View In The Rivalry Between Mobile Web And Apps

A couple of weeks ago, I wrote about the domination of apps in the battle for the time we spend with digital media. Over a recent lunch with a friend of mine who runs a company specializing in mobile marketing, I asked if he thought that mobile apps had secured a permanent advantage over mobile web. […]

How To Manage Your Company’s Multi-App Strategy

This blog has focused primarily on issues related to designing and implementing a mobile strategy. What if your company already has a mobile business? In particular, how should you handle a proliferation of apps among your firm’s various brands? A couple of weeks ago, I spoke at the LA Office Brand Partnership Forum about the […]