Tag Archives: Facebook marketing
Proctor & Gamble’s Facebook Reset Exposes The CPG Industry’s Mobile Dilemma
Proctor and Gamble (P&G), one of the world’s largest consumer packaged goods companies, announced last week that it was rethinking its Facebook advertising strategy. Specifically, the company has concluded that Facebook’s advanced targeting capabilities, e.g. Moms in the South who drive Japanese minivans, aren’t more effective for its brands than more generic targeting, e.g. Women 25-49. […]
After 12 Quarters As a Publicly-Traded Company, Which One Is Bigger: Facebook Or Google?
With Facebook reporting its second quarter earnings last week, just the 12th such announcement in its relatively brief life as a publicly-traded company, I thought it would be interesting to compare it to Google. How did the search giant look after the same milestone in its history? The chart above shows Facebook’s and Google’s top-line […]
Capitalizing On Mobile Video Is Probably Easier Than You Think
Back in 2012, Facebook COO Sheryl Sandberg remarked that Facebook delivers an audience three times as large as the Super Bowl, and it happens every day. That was when Facebook had “only” one billion users. Today, that number exceeds 1.4 billion, making the company’s lead over the US’s marquee sporting event even greater. Mobile is […]
Video Could Be Your Ticket To Successful Mobile Marketing
Most parents who have traveled overnight with young children know that one way to make sleeping in an unfamiliar place less unsettling for their kids is to pack their favorite stuffed animals. Those companions can make any bed feel cozier. The result: a better night sleep for the kids, not to mention mom and dad. What […]
Why “Do-It-Yourself” Facebook Advertising Is Probably A Bad Idea
For many marketers, Facebook stands for one thing: community and bringing brands and fans together. Managing and growing that community takes a particular skill. Done successfully, attracting a following on Facebook, Twitter, Pinterest, LinkedIn and others can pay substantial dividends. In the last three years or so, though, Facebook and others (but especially Facebook) have […]
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