Asim Ahmed Reflects On Caregiving, Infectious Disease Sleuthing, And The Soundtrack Of His Life

Jan 13, 2026

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Extraordinary People

How Mo Said And Mojo Supermarket Build Meaningful Brands, Banish Bad Advertising

Mo Said is the co-founder and chief creative officer of Mojo Supermarket, an award-winning creative agency that has had an extraordinary run of acclaimed campaigns for the likes of Adidas, Netflix, and Savage x Fenty. That’s not a fluke. Said and Mojo Supermarket are selective. They work only with brands… Listen ⇢
Becoming Un-Unemployed: A Pandemic-Proof Guide To Job Searching

If you’re between jobs and looking for work, focus first on becoming “un-unemployed.” Read on for more and for practical advice on finding a new job, even during the pandemic. Listen ⇢
Matthew Scott Goldstein (msg) On The Covid-19 Data You’re Not Getting But Should

Unless you subscribe to This May Sting, a website and daily newsletter that analyzes Covid-19 data not as a medical doctor, virologist, or epidemiologist would, but with the rigor of a seasoned analyst, chances are you’re not getting the most useful data on the pandemic. Matthew Scott Goldstein, or msg… Listen ⇢
How To Strike The Right Balance Between Linear TV And OTT Advertising Spend

Marketers have more options than ever for how to spend their advertising budgets, including how they spend on premium video. With so many changes in audience size and composition among linear TV – the stuff that comes over cable and broadcast channels – and over-the-top (OTT), or the content you… Listen ⇢
Andrew Heyward’s Playbook On How To Navigate Career Transitions Toward Happiness and Satisfaction

Andrew Heyward has had a career that I envy. The one-time president of CBS News now has two jobs in academia. He’s a Senior Research Professor at the Walter Cronkite School of Journalism at Arizona State University. He’s also a Visiting Scholar at the MIT Media Lab’s Laboratory for Social… Listen ⇢
Meryl Draper, CEO of Quirk Creative, On Improving Creativity In A Time Of Covid

With Covid restricting so much of the way we work and relax, finding new ways to express our creativity can help make this time more bearable. In this episode of the Pre-Made Podcast, I talk to Meryl Draper, the CEO and co-founder of Quirk Creative, an award-winning agency that especially… Listen ⇢
My Misadventures In A Finnish Sauna: What I Learned About Marketing At The Boiling Point

Saunas are a big part of Finnish business culture. Inside a boiling hot sauna back in 2014, I joined my Nokia colleagues – all of us fully naked – after having just met most of them for the first time earlier that day. While it was awkward and strange, I… Listen ⇢
Why Tech Companies Need To Build Brands Before They Launch: An Interview with Emily Heyward, Co-Founder of Red Antler

A video interview with Red Antler co-founder Emily Heyward, who talks about the importance of branding at startups – and why almost all conversations about the customer problems that new brands solve leads to discussions about death. Listen ⇢
The Difference Between Brand And Performance Marketing? Time.

Say you’re a founder, CEO, or a new CMO tasked with setting the strategy for your company’s marketing. Do you invest more heavily in brand marketing or performance? Peter Fields and Les Binet define performance, or sales activation marketing as “Any activity that aims to get an immediate response: usually… Listen ⇢