Jordan Hayslip Lives At The Intersection Of Teaching, Coaching, And Making

Sep 4, 2025

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Extraordinary People

The Rise Of Big Data Will Be Nothing Compared To The Return Of The Creative Class

The 2014 U.S. midterm elections illuminated for me a very clear and compelling vision of the world marketers seek to master. That vision looks like this: Big Data is more important and useful than ever, but someday soon, Big Data will become a commodity, available cheaply to anyone. Real, lasting marketing value… Listen ⇢
How To Take Advantage Of The Top Two Motivations For Using Apps: Loneliness And Boredom

My parents’ dog, Cosmo, bored while watching television. When I first saw last week’s Nielsen report that shows we download apps most of all when we’re bored and lonely, I felt despair. How unfortunate to think that the cumulative effect of entrepreneurial creativity, hard work, and risk is a battle for a consumer… Listen ⇢
Yahoo’s Drive Vs. Amazon’s Drift: A Contrast In Managing The Migration To Mobile

Last week, both Yahoo and Amazon reported quarterly earnings. Just like a golfer studying how a competitor tees off, their results can help other companies facing similar challenges make better decisions about their mobile businesses. What these two companies had to say indicates very different mobile game plans. Yahoo has a clear-eyed… Listen ⇢
Fortune Favors The Bold: Why It’s More Important Than Ever To Innovate

At a pivotal moment in Margin Call, a film about a fictional investment bank during the very real financial crisis of 2008, CEO John Tuld is accused by a subordinate of panicking as Tuld prepares to unwind a perilously risky position that could sink his firm. Tuld coolly responds, “If… Listen ⇢
The Age of Mobile Video: 7 Tips for Building Better Mobile Experiences for Consumers

The content marketing experts at Skyword asked me to write a blog post about how to create better, more effective mobile videos. I’ve produced a whole lot of videos in my app marketing role at Microsoft, so I’m happy to share what I’ve learned. The post published today; I’ll provide… Listen ⇢
What’s Your (App) Story?

Originally posted on mefminute: Consumers spend over half of their digital media time with mobile apps. Though customers appear to shop for and buy phones based more on price and brand, that doesn’t mean OEMs should exclude apps from their device marketing. In this blog post and companion podcast, Matt… Listen ⇢
How DreamWorks And Microsoft Used Big Data To Create A New Category Of Mobile Gaming

The question, “Where does innovation come from?” took center stage in this weekend’s edition of The Wall Street Journal in a thoughtful column by Steve Jobs biographer, Walter Isaacson. In contrast to those who have predicted that artificial intelligence would have taken off by now, resulting in machine-driven invention, Isaacson persuasively argues… Listen ⇢
Keys To Making Your First Week On The New Marketing Job A Launchpad To Bigger And Better Things

A dear family friend recently shared the happy news that her son landed a plum, entry-level job at a civil engineering firm. The experience he is about to have reminded me of the butterflies I get every time I start a new job. Regardless of whether the sign over the… Listen ⇢
Apple Pay Won’t Change Everything, But Smartphone Payments Are The Start Of Something Bigger

As large as e-commerce has become, it still represents only a small portion – about 6 percent – of total US retail spending. That makes brick and mortar a much more attractive target for companies looking to revolutionize the way we shop. Of all its announcements last week, Apple Pay… Listen ⇢

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