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Marisa Silverstein Finds Life’s Passion In Helping Kids Find Theirs
“It matters less where you go than what you do when you’re actually there.” So says my guest, Marisa Gonzales Silverstein. She said it in the context of deciding on where to go to college. She should know. After all, she’s the founder of MGS Educational Consulting, a firm dedicated… Listen ⇢
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From Agency Intern To Brand Strategist: How To Build A Career In Advertising
Advice on how to find an internship in advertising from Cheryl Faux, who used an augmented reality app in 2013 to land an internship that has paved the way for her to become a brand strategist for the likes of Diet Coke, Lucky Charms, United States of Women, and more. Listen ⇢
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How Mo Said And Mojo Supermarket Build Meaningful Brands, Banish Bad Advertising
Mo Said is the co-founder and chief creative officer of Mojo Supermarket, an award-winning creative agency that has had an extraordinary run of acclaimed campaigns for the likes of Adidas, Netflix, and Savage x Fenty. That’s not a fluke. Said and Mojo Supermarket are selective. They work only with brands… Listen ⇢
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Becoming Un-Unemployed: A Pandemic-Proof Guide To Job Searching
If you’re between jobs and looking for work, focus first on becoming “un-unemployed.” Read on for more and for practical advice on finding a new job, even during the pandemic. Listen ⇢
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Matthew Scott Goldstein (msg) On The Covid-19 Data You’re Not Getting But Should
Unless you subscribe to This May Sting, a website and daily newsletter that analyzes Covid-19 data not as a medical doctor, virologist, or epidemiologist would, but with the rigor of a seasoned analyst, chances are you’re not getting the most useful data on the pandemic. Matthew Scott Goldstein, or msg… Listen ⇢
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How To Strike The Right Balance Between Linear TV And OTT Advertising Spend
Marketers have more options than ever for how to spend their advertising budgets, including how they spend on premium video. With so many changes in audience size and composition among linear TV – the stuff that comes over cable and broadcast channels – and over-the-top (OTT), or the content you… Listen ⇢
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Andrew Heyward’s Playbook On How To Navigate Career Transitions Toward Happiness and Satisfaction
Andrew Heyward has had a career that I envy. The one-time president of CBS News now has two jobs in academia. He’s a Senior Research Professor at the Walter Cronkite School of Journalism at Arizona State University. He’s also a Visiting Scholar at the MIT Media Lab’s Laboratory for Social… Listen ⇢
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Meryl Draper, CEO of Quirk Creative, On Improving Creativity In A Time Of Covid
With Covid restricting so much of the way we work and relax, finding new ways to express our creativity can help make this time more bearable. In this episode of the Pre-Made Podcast, I talk to Meryl Draper, the CEO and co-founder of Quirk Creative, an award-winning agency that especially… Listen ⇢
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My Misadventures In A Finnish Sauna: What I Learned About Marketing At The Boiling Point
Saunas are a big part of Finnish business culture. Inside a boiling hot sauna back in 2014, I joined my Nokia colleagues – all of us fully naked – after having just met most of them for the first time earlier that day. While it was awkward and strange, I… Listen ⇢
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