Category mobile marketing
Why Cars Won’t Become The Next Hot Technology Play
From the moment I received my driver’s license until I went away to college, I drove a new car every three months. That included everything from compacts to luxury models. I recall cruising in a brand-new 1990 Mercedes 500 SL convertible one Saturday. The traffic had cars in both directions inching along. A guy in a Ferrari ragtop, moving slowly enough […]
At Google, Motivation Is Spelled ‘Alphabet’
In the 1990 film, The Hunt for Red October, Sean Connery’s Captain Marko Ramius informs his crew that he has written his political superiors to notify them of his plans to defect. His crew is outraged and terrified: angry that he revealed their plot without consulting them first, and frightened that the might of the Soviet […]
The Key To Windows 10 Success: The App-ification Of The PC
Over the last week or so, I and millions of others have installed Windows 10. The upgrade happened seamlessly, and in an Apple-esque way, everything just works. Kudos to Microsoft for what has to count as the most ambitious software push in history. Windows 10 not only offers consumers a more streamlined and useful experience. It’s […]
After 12 Quarters As a Publicly-Traded Company, Which One Is Bigger: Facebook Or Google?
With Facebook reporting its second quarter earnings last week, just the 12th such announcement in its relatively brief life as a publicly-traded company, I thought it would be interesting to compare it to Google. How did the search giant look after the same milestone in its history? The chart above shows Facebook’s and Google’s top-line […]
Mobile Re-engagement: Lots Of Potential If You Plan For It
In marketing, it’s settled science that it’s easier and cheaper to get an incremental dollar out of an existing customer than it is to get all new customer to buy or use a product. If true, then why do mobile developers and publishers continue to spend disproportionately on driving app installs? The answer has two parts: […]
Which 2016 Presidential Candidate Will Be The First To Emerge As A ‘Cyber-Hawk?’
Last week, I attended a roundtable that included a few people who, in clear and compelling voices, warned the room about the size, reach, and potential for destruction that lurks in the dark web. Think of it as a shadow internet that may be rivaled only by Dante’s Inferno and a maximum security prison for […]
Why NPR-esque User Donations Aren’t Likely To Pay The Bills For Digital Publishers
A few times every year, I’ll meet someone who decries all forms of advertising, especially the digital variety. These objectors tend to concentrate their ire on the data gathering and targeting behind digital ads, but that’s not their only concern. They also find ads on their favorite apps and websites a burdensome distraction. Since I work for a […]
It’s Halftime: Five Keys To A Successful Second Half Of The Year
Basketball and American football games each give players a brief but meaningful halftime break to recover and adjust their game plans for the second half. American business follows a similar cadence. Our first half ends right before the July 4 holiday, giving us time to eat a hot dog or three, watch some fireworks, and […]
Microsoft Does Not Need A Smartphone To Be A Mobile Force
Radio-Free Mobile, one of my favorite blogs, posited recently that Microsoft may be making plans to walk away from its smartphone business. After all, Microsoft is not known for competing in segments in which it cannot dominate, much less, as in the case of smartphone operating systems, achieve just 3 percent market share globally. Cutting […]
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