Matt Collins' Blog

  • There’s More To Your App’s Value Than You May Be Considering

    Two stories on mobile app monetization caught my eye last week. Both offer valuable insights on making mobile revenues that every app developer and publisher should internalize, though they come with headlines that don’t quite deliver on their stories’ full meaning. The first story comes from a conference that took… Listen ⇢

  • Why Mobile OS Updates Are The Right Time To Amplify Your Marketing

    Marketers love big occasions. Product anniversaries, major holidays, national elections, the Olympics, the World Cup, the Super Bowl, and the Oscars all give marketers a platform upon which to engage and excite their customers. Even if a company doesn’t officially sponsor one of these events, marketers have figured out ways to… Listen ⇢

  • Expectations For 2014: The Appification Of Things

    Not that we needed the reminder, but Adobe recently confirmed that app users are a lot more engaged than mobile web visitors. The app’s dominance over the mobile website, at least as it stands today, looks to me like the digital equivalent of early Homo Sapiens’ advantage over other branches… Listen ⇢

  • The Critical Insights You Need Following A Big Week For The Mobile Economy

    Last week brought a flurry of upbeat news on the state of the mobile economy, especially the improving health of its advertising business. First, eMarketer projects that advertisers will pump $9.6 billion into mobile in 2013, with estimates that total mobile spend will eclipse desktop ads by 2016. Then, Facebook… Listen ⇢

  • The Blog Posts Readers Made The Most Popular in 2013

    This post represents the 52nd of mattcollinsblog.com’s history. At the pace of roughly one blog a week, I see this entry as marking the blog’s one year anniversary. To acknowledge the occasion, I want to share with you the posts readers engaged with the most. This is a reflection of… Listen ⇢

  • Email marketing redux: What to do when your email marketing contains a mistake?

    What to do when your email marketing contains a mistake? Today, I came across this story about what to do when your email marketing contains a mistake. While not focused on mobile marketing, the lessons it contains are useful for any email marketer, regardless of which screen(s) she targets. Have… Listen ⇢

  • The Real Reason Mobile Ad Revenue Struggles To Keep Pace With Forecasts

    Ever since the early 2000s, entrepreneurs, analysts, and media have seized upon the miniaturization of high powered computing, increased bandwidth for things like web browsing and content consumption, and developers and consumers eager to make a market for services that work on mobile devices as evidence of a booming mobile… Listen ⇢

  • Tools For Mobile Marketers To Drive App Engagement

    Getting consumers to download your app is really hard. Even harder, though, might be getting consumers to use your app for the first time, much less on a regular basis. Fortunately, companies that can tackle this challenge have emerged. The challenge itself has a lot to do with how dynamics… Listen ⇢

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