Matt Collins' Blog

  • Expectations For 2014: The Appification Of Things

    Not that we needed the reminder, but Adobe recently confirmed that app users are a lot more engaged than mobile web visitors. The app’s dominance over the mobile website, at least as it stands today, looks to me like the digital equivalent of early Homo Sapiens’ advantage over other branches… Listen ⇢

  • The Critical Insights You Need Following A Big Week For The Mobile Economy

    Last week brought a flurry of upbeat news on the state of the mobile economy, especially the improving health of its advertising business. First, eMarketer projects that advertisers will pump $9.6 billion into mobile in 2013, with estimates that total mobile spend will eclipse desktop ads by 2016. Then, Facebook… Listen ⇢

  • The Blog Posts Readers Made The Most Popular in 2013

    This post represents the 52nd of mattcollinsblog.com’s history. At the pace of roughly one blog a week, I see this entry as marking the blog’s one year anniversary. To acknowledge the occasion, I want to share with you the posts readers engaged with the most. This is a reflection of… Listen ⇢

  • Email marketing redux: What to do when your email marketing contains a mistake?

    What to do when your email marketing contains a mistake? Today, I came across this story about what to do when your email marketing contains a mistake. While not focused on mobile marketing, the lessons it contains are useful for any email marketer, regardless of which screen(s) she targets. Have… Listen ⇢

  • The Real Reason Mobile Ad Revenue Struggles To Keep Pace With Forecasts

    Ever since the early 2000s, entrepreneurs, analysts, and media have seized upon the miniaturization of high powered computing, increased bandwidth for things like web browsing and content consumption, and developers and consumers eager to make a market for services that work on mobile devices as evidence of a booming mobile… Listen ⇢

  • Tools For Mobile Marketers To Drive App Engagement

    Getting consumers to download your app is really hard. Even harder, though, might be getting consumers to use your app for the first time, much less on a regular basis. Fortunately, companies that can tackle this challenge have emerged. The challenge itself has a lot to do with how dynamics… Listen ⇢

  • Why Is Facebook Killing It in Mobile, While The New York Times Struggles?

    Last week, both Facebook and The New York Times reported quarterly earnings. While Facebook continues to show impressive growth in its mobile revenues – 49 percent of total revenues, which themselves increased by 66 percent – The New York Times digital and mobile advertising business limped through a down quarter.… Listen ⇢

  • How To Manage Your Company’s Multi-App Strategy

    This blog has focused primarily on issues related to designing and implementing a mobile strategy. What if your company already has a mobile business? In particular, how should you handle a proliferation of apps among your firm’s various brands? A couple of weeks ago, I spoke at the LA Office… Listen ⇢

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