Matt Sawyer Has Found His Forever Team

Nov 13, 2025

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Extraordinary People

Marketing Leadership Death Traps And How To Avoid Them

NFL head coaches struggle with job security. Going into the 2016-17 season, team owners fired six head coaches. This followed seven more who got the axe going into last season. With just 32 professional football teams, the resulting 40.6% turnover over the last two seasons is awfully high. Memo to… Listen ⇢
In A World Of Fast Advertising, Great Creative Still Has No Shortcuts

Three years ago, I wrote a blog post entitled, “Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile.” In it, I observed that marketers’ push into mobile would require talented designers and copywriters to ensure that consumers actually engaged. Since then, mobile has evolved considerably… Listen ⇢
Why I’m Not Ready To Be A Passenger In A Self-Driving Car

My favorite coffee is roasted in small batches by Kus Beham and sold under the brand Giacobean. I’ve visited his facility in Yonkers. He keeps bags of raw beans in burlap bags in plain view, and he can tell you where they come from and how he roasts them to… Listen ⇢
Proctor & Gamble’s Facebook Reset Exposes The CPG Industry’s Mobile Dilemma

Proctor and Gamble (P&G), one of the world’s largest consumer packaged goods companies, announced last week that it was rethinking its Facebook advertising strategy. Specifically, the company has concluded that Facebook’s advanced targeting capabilities, e.g. Moms in the South who drive Japanese minivans, aren’t more effective for its brands than more… Listen ⇢
From The Gilded Age To The Internet Era, The Impermanence Of American Business Dominance

No place on Earth has preserved the Gilded Age’s opulence more than Newport, Rhode Island. With its temperate climate and sandy beaches, it has attracted summer visitors for two centuries. The most famous of its residents were some of the country’s wealthiest families. They made their fortunes in the 18th and 19th centuries, predominantly… Listen ⇢
Facebook vs. Google After 16 Quarters As Publicly Traded Companies: Facebook’s Great Leap

Google’s/Alphabet’s 16th quarter as a publicly traded company came in Q3 2008. Facebook just passed that milestone at the end of June. I’ve been fascinated at just how each of them has grown top-line revenues. Their results over this time span have been eerily similar, with Facebook demonstrating more pronounced seasonality in Q4 than… Listen ⇢
Making A Case For Humanities Majors To Work In Tech

At several times over the last 10 years, I’ve seriously considered taking online courses in coding and programming. It happened for the first time when the economy took a nosedive in 2008. The notion struck again as Nokia starting shedding enough jobs to fill a few professional basketball arenas. I felt it… Listen ⇢
Why Pokémon GO Will Devour, Not Propel, Augmented Reality

One of the most gratifying rewards of an 17-year career in business is recognizing when things I’ve experienced in the past repeat themselves. Trend-spotting builds confidence. I mention this because I had a front row seat for Pokémon’s first act and I’ve launched three augmented reality mobile apps, so I know the… Listen ⇢
Tesla’s Autopilot Steers Company Into Legal, Financial Peril

I think Tesla is in trouble. The company has permitted market confusion about what its Autopilot feature can and cannot do. Following the death of a Tesla owner who perished when his car crashed while in Autopilot mode, this confusion gives lawyers the grist they need to take Tesla to the… Listen ⇢