Matt Collins' Blog

  • A Tale Of Two Presidential Meetings With Silicon Valley CEOs

    On Thursday, February 17, 2011, President Barack Obama joined a dinner hosted by venture capitalist and Democratic donor John Doerr. It included a who’s-who of Silicon Valley executives, including leaders from Facebook, Google, Apple and others. On Wednesday, December 14, 2016, President-elect Donald Trump hosted a meeting convened with the help… Listen ⇢

  • At Risk: Three Things The Tech Industry Loves That Trump Is Likely To Kill

    Following this November’s U.S. presidential election, many parents found themselves having to tell anxious children what a Trump administration would mean. If you have a friend or loved one who works in technology, it wouldn’t hurt to have a version of this talk with them, too. That’s because a Trump… Listen ⇢

    At Risk: Three Things The Tech Industry Loves That Trump Is Likely To Kill

  • Facebook Is A Bigger Company Than Google Was Through 17 Quarters. Here’s How Facebook Will Grow Its Lead.

    After Facebook’s most recent blowout quarter, the question is, “Where do we go from here?” For the last several quarters, I’ve been comparing the top-line revenue for both Alphabet/Google and Facebook through their first 17 quarters as publicly traded companies. Google’s 17 quarter ended December 31, 2008, while Facebook’s ended… Listen ⇢

    Facebook Is A Bigger Company Than Google Was Through 17 Quarters. Here’s How Facebook Will Grow Its Lead.

  • The (Mostly) Wrong Questions People Ask About Facebook Advertising

    At the conclusion of every quarter, investors, researchers, and members of the news media all want to get a read on whether Facebook can continue its impressive growth. Because I work for Ampush, a Facebook Marketing Partner, or FMP, I get a lot of those questions. After nearly every quarter,… Listen ⇢

    The (Mostly) Wrong Questions People Ask About Facebook Advertising

  • Why I’ll Be Writing Something New From Now On

    Following this, my 200th blog post, it’s time for a change. In the future, you will see fewer new posts from me. I don’t know what the frequency will become, though once every 4-6 weeks feels about right. This has nothing to do with this blog’s core theme – disruptive… Listen ⇢

    Why I’ll Be Writing Something New From Now On

  • Apple, The Hardware Mirage, And The Software Trap

    Reactions to Apple’s announcement of the iPhone 7 suggest that we have reached a plateau in smartphone industrial design. After all, Apple, the king of silicon chic, finally didn’t deliver a package that wowed. In fact, Apple’s “courageous” euthanizing of the headphone jack seems to either perplex, annoy, or strike a funny… Listen ⇢

  • Marketing Leadership Death Traps And How To Avoid Them

    NFL head coaches struggle with job security. Going into the 2016-17 season, team owners fired six head coaches. This followed seven more who got the axe going into last season. With just 32 professional football teams, the resulting 40.6% turnover over the last two seasons is awfully high. Memo to… Listen ⇢

  • In A World Of Fast Advertising, Great Creative Still Has No Shortcuts

    Three years ago, I wrote a blog post entitled, “Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile.” In it, I observed that marketers’ push into mobile would require talented designers and copywriters to ensure that consumers actually engaged. Since then, mobile has evolved considerably… Listen ⇢

  • Why I’m Not Ready To Be A Passenger In A Self-Driving Car

    My favorite coffee is roasted in small batches by Kus Beham and sold under the brand Giacobean. I’ve visited his facility in Yonkers. He keeps bags of raw beans in burlap bags in plain view, and he can tell you where they come from and how he roasts them to… Listen ⇢

    Why I’m Not Ready To Be A Passenger In A Self-Driving Car

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