Matt Collins' Blog

  • Tesla: En Route To Absolution

    Telsa received some very good news last week when the National Highway Traffic Safety Administration (NHTSA) concluded that driver error, not a failure in the company’s Autopilot feature, killed driver Joshua Brown. If their ruling had gone the other way, NHTSA might have spelled doom for Tesla. After all, CEO… Listen ⇢

  • Quantifying The Value Of PR: An Approach For Data-Driven Marketers

    The first step to demand creation often requires investing in hard-to-measure marketing tactics. Unlike bottom-of-funnel metrics, e.g. customer acquisition, knowing how well top-of-funnel activities work requires relying on metrics that I’ve never found very satisfying. They include aided or unaided awareness, ad recall, and reach and frequency. Public relations, or PR, falls… Listen ⇢

  • A Tale Of Two Presidential Meetings With Silicon Valley CEOs

    On Thursday, February 17, 2011, President Barack Obama joined a dinner hosted by venture capitalist and Democratic donor John Doerr. It included a who’s-who of Silicon Valley executives, including leaders from Facebook, Google, Apple and others. On Wednesday, December 14, 2016, President-elect Donald Trump hosted a meeting convened with the help… Listen ⇢

  • At Risk: Three Things The Tech Industry Loves That Trump Is Likely To Kill

    Following this November’s U.S. presidential election, many parents found themselves having to tell anxious children what a Trump administration would mean. If you have a friend or loved one who works in technology, it wouldn’t hurt to have a version of this talk with them, too. That’s because a Trump… Listen ⇢

    At Risk: Three Things The Tech Industry Loves That Trump Is Likely To Kill

  • Facebook Is A Bigger Company Than Google Was Through 17 Quarters. Here’s How Facebook Will Grow Its Lead.

    After Facebook’s most recent blowout quarter, the question is, “Where do we go from here?” For the last several quarters, I’ve been comparing the top-line revenue for both Alphabet/Google and Facebook through their first 17 quarters as publicly traded companies. Google’s 17 quarter ended December 31, 2008, while Facebook’s ended… Listen ⇢

    Facebook Is A Bigger Company Than Google Was Through 17 Quarters. Here’s How Facebook Will Grow Its Lead.

  • The (Mostly) Wrong Questions People Ask About Facebook Advertising

    At the conclusion of every quarter, investors, researchers, and members of the news media all want to get a read on whether Facebook can continue its impressive growth. Because I work for Ampush, a Facebook Marketing Partner, or FMP, I get a lot of those questions. After nearly every quarter,… Listen ⇢

    The (Mostly) Wrong Questions People Ask About Facebook Advertising

  • Why I’ll Be Writing Something New From Now On

    Following this, my 200th blog post, it’s time for a change. In the future, you will see fewer new posts from me. I don’t know what the frequency will become, though once every 4-6 weeks feels about right. This has nothing to do with this blog’s core theme – disruptive… Listen ⇢

    Why I’ll Be Writing Something New From Now On

  • Apple, The Hardware Mirage, And The Software Trap

    Reactions to Apple’s announcement of the iPhone 7 suggest that we have reached a plateau in smartphone industrial design. After all, Apple, the king of silicon chic, finally didn’t deliver a package that wowed. In fact, Apple’s “courageous” euthanizing of the headphone jack seems to either perplex, annoy, or strike a funny… Listen ⇢

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