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How To Strike The Right Balance Between Linear TV And OTT Advertising Spend
Marketers have more options than ever for how to spend their advertising budgets, including how they spend on premium video. With so many changes in audience size and composition among linear TV – the stuff that comes over cable and broadcast channels – and over-the-top (OTT), or the content you… Listen ⇢
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Andrew Heyward’s Playbook On How To Navigate Career Transitions Toward Happiness and Satisfaction
Andrew Heyward has had a career that I envy. The one-time president of CBS News now has two jobs in academia. He’s a Senior Research Professor at the Walter Cronkite School of Journalism at Arizona State University. He’s also a Visiting Scholar at the MIT Media Lab’s Laboratory for Social… Listen ⇢
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Meryl Draper, CEO of Quirk Creative, On Improving Creativity In A Time Of Covid
With Covid restricting so much of the way we work and relax, finding new ways to express our creativity can help make this time more bearable. In this episode of the Pre-Made Podcast, I talk to Meryl Draper, the CEO and co-founder of Quirk Creative, an award-winning agency that especially… Listen ⇢
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My Misadventures In A Finnish Sauna: What I Learned About Marketing At The Boiling Point
Saunas are a big part of Finnish business culture. Inside a boiling hot sauna back in 2014, I joined my Nokia colleagues – all of us fully naked – after having just met most of them for the first time earlier that day. While it was awkward and strange, I… Listen ⇢
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Why Tech Companies Need To Build Brands Before They Launch: An Interview with Emily Heyward, Co-Founder of Red Antler
A video interview with Red Antler co-founder Emily Heyward, who talks about the importance of branding at startups – and why almost all conversations about the customer problems that new brands solve leads to discussions about death. Listen ⇢
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The Difference Between Brand And Performance Marketing? Time.
Say you’re a founder, CEO, or a new CMO tasked with setting the strategy for your company’s marketing. Do you invest more heavily in brand marketing or performance? Peter Fields and Les Binet define performance, or sales activation marketing as “Any activity that aims to get an immediate response: usually… Listen ⇢
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To Create Better Content, Ask This Simple Question
For the last 14 years, I’ve been responsible for marketing either some significant part of a larger company’s offering or the entire company’s brands and products. One of the most effective tools I’ve used for this purpose has been content. In fact, I know from personal experience that over the… Listen ⇢
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How To Generate Leads From A Virtual Business Conference
The Covid-19 pandemic has accelerated the adoption of digital. Nowhere is that more apparent than e-commerce. Bazaarvoice reports that e-commerce orders across its network of over 6,200 brand and retailer sites had increased by an astounding 57% in June, year-over-year. While online shopping has has become more popular during the… Listen ⇢
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Five Voices Of Assurance And Optimism For Navigating COVID-19
I’ve been hosting livestream shows (“Simulmedia Live”) for Simulmedia since the summer of 2019 and have had the privilege of talking to some awfully smart people from top brands, agencies, cable networks, and the investing community. Ever since we’ve started working from home, though, we’ve featured guests who I like… Listen ⇢
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