Tag Archives: technology marketing
Why Tech Companies Need To Build Brands Before They Launch: An Interview with Emily Heyward, Co-Founder of Red Antler
A video interview with Red Antler co-founder Emily Heyward, who talks about the importance of branding at startups – and why almost all conversations about the customer problems that new brands solve leads to discussions about death.
At some point in every successful start-up’s evolution, even ones with the best technology and customers who most ardently don’t want to be marketed to, founders will need marketing to sustain or increase their growth. If you work for one of these start-ups, take heart. Marketing is not a dark art. It requires both creativity and […]
In my 15-year business career, I’ve had my share of challenging moments. I’ve been on the receiving end of obscenity-laced tirades authored by disagreeable senior executives. I’ve stood on stage in front of hundreds of people, dazzling PowerPoint presentations on towering screens behind me, as technology I had planned to demonstrate failed utterly. With a […]