Tag Archives: start-ups

When Startups Should Find An Agency Or Hire In-House

I recently met some people who work at a startup doing some exciting work in mobile and with a growing marketing department, and the topic of agencies came up. One of them asked me what I thought about agencies¬†versus hiring in-house. Like “How big is a car?”, it’s a question that has no right answer. […]

Crafting A Winning Technology Marketing Plan: A Guide For Start-Ups

At some point in every successful start-up’s evolution, even ones with the best technology and customers who most ardently don’t want to be marketed to, founders will need marketing to sustain or increase their growth.¬†If you work for one of these start-ups, take heart. Marketing is not a dark art. It requires both creativity and […]