Tag Archives: start-ups
When Startups Should Find An Agency Or Hire In-House
I recently met some people who work at a startup doing some exciting work in mobile and with a growing marketing department, and the topic of agencies came up. One of them asked me what I thought about agencies versus hiring in-house. Like “How big is a car?”, it’s a question that has no right answer. […]
Crafting A Winning Technology Marketing Plan: A Guide For Start-Ups
At some point in every successful start-up’s evolution, even ones with the best technology and customers who most ardently don’t want to be marketed to, founders will need marketing to sustain or increase their growth. If you work for one of these start-ups, take heart. Marketing is not a dark art. It requires both creativity and […]
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