Tag Archives: mobile monetization

The Apple Ecosystem Giveth, And The Apple Ecosystem Taketh Away

My one and only time working with Apple came around 2000, before the iPhone or even the iPod. Back then, the company endured questions about its relevance not unlike those that dog Microsoft and its smartphone platform. With just a sliver of the PC market, many developers just didn’t see a return on investment sufficient enough […]

Where The Big Money Will Be Made In Mobile (And How You Can Get Your Share)

Shortly after Nokia announced its intention to build smartphones running Windows Phone, Microsoft invited me and a few of my colleagues to a private meeting with three Windows Phone developers who were among the first to build apps for the platform. We could ask them anything; no topics would be off-limits. What stood out to me about that […]

Lessons For Mobile Marketing On Scale At Facebook

Facebook recently announced a change in its settings that enables users to self-report their gender by using about 50 different classifications. It’s the social giant’s latest move that serves both users and advertisers alike, and it represents a striking reflection of what scale means at Facebook. To understand this, I want you to re-imagine Facebook’s […]

When Are Higher Marketing Costs A Good Thing?

The rapid migration to smartphones and tablets from laptops and desktops has happened at a breath taking pace. While that has created a massive business opportunity, the supply of mobile apps and mobile websites has grown even faster than our demand for that content. The result is that the cost to advertise in mobile has […]

There’s More To Your App’s Value Than You May Be Considering

Two stories on mobile app monetization caught my eye last week. Both offer valuable insights on making mobile revenues that every app developer and publisher should internalize, though they come with headlines that don’t quite deliver on their stories’ full meaning. The first story comes from a conference that took place in New York. Its […]