Tag Archives: m-commerce

Want To Get A Jump On The Next Phase Of Your Company’s Mobile Marketing Strategy? Start Planning For Mobile Messaging

If you’re a marketer with more than 10 years of experience, you’d be forgiven for feeling a bit dizzy. I cobbled together data from a couple of sources to build a chart that illustrates some real upheaval. It shows information from eMarketer and BIA/Kelsey on total spending in digital, along with mobile, desktop and social-specific amounts. I bet […]

A Cautionary Note On Personalization

If you subscribe to a newspaper or magazine, do you read every issue cover to cover? Or, do you read just the articles that interest you most, as I do? I get The Wall Street Journal every day, and I bet I do not read 80 percent of it. I ask because among all the […]

New Technology And Constant Change Making You Dizzy? Take Back Control.

Growing up in Michigan, we had a saying about the climate: “Don’t like the weather? Just wait five minutes.” Constant change, for better and worse, also applies to the business world and technology in particular. In no other industry can one go from laggard to leader (and back to laggard again) with such head-spinning speed. In my […]

Where The Big Money Will Be Made In Mobile (And How You Can Get Your Share)

Shortly after Nokia announced its intention to build smartphones running Windows Phone, Microsoft invited me and a few of my colleagues to a private meeting with three Windows Phone developers who were among the first to build apps for the platform. We could ask them anything; no topics would be off-limits. What stood out to me about that […]