Tag Archives: B2B marketing

To Create Better Content, Ask This Simple Question

For the last 14 years, I’ve been responsible for marketing either some significant part of a larger company’s offering or the entire company’s brands and products. One of the most effective tools I’ve used for this purpose has been content. In fact, I know from personal experience that over the course of just a few […]

How To Generate Leads From A Virtual Business Conference

The Covid-19 pandemic has accelerated the adoption of digital. Nowhere is that more apparent than e-commerce. Bazaarvoice reports that e-commerce orders across its network of over 6,200 brand and retailer sites had increased by an astounding 57% in June, year-over-year. While online shopping has has become more popular during the pandemic, business conferences, which serve […]

What I’ve Learned About Being A Livestream Host

Having hosted 15 livestream programs for my employer, Simulmedia, I can confidently say at least one thing about the experience.  After watching me, no one is going to forget Anderson Cooper. Or Chris Wallace. Or Pat Sajak, Captain Kangaroo, The Church Lady – or, in fact, any other professional broadcasting host who comes to mind.  Our […]

The Most Critical Ingredient To Ensure A Successful Tech Event

In my 15-year business career, I’ve had my share of challenging moments. I’ve been on the receiving end of obscenity-laced tirades authored by disagreeable senior executives. I’ve stood on stage in front of hundreds of people, dazzling PowerPoint presentations on towering screens behind me, as technology I had planned to demonstrate failed utterly. With a […]