Tag Archives: advertising on Facebook
Why Effective Mobile Marketing Requires An ROI Orientation
After last week’s post on mobile strategy 101, I was asked, “But what about mobile marketing? Facebook is dominant on mobile, but it’s so expensive.” I understand why many marketers have that question. If you’re a brand marketer and have a good feel for TV, traditional display, radio, and print prices, Facebook may seem high, […]
Facebook Ad Prices Will Rise In Q4, And That’s No Reason To Worry
In response to some questions my employer, Ampush, has received from its partners in recent weeks about our expectations for Facebook advertising pricing changes this holiday season, I penned a blog post last week. Performance advertising prices tend to run counter to expectations in one important way: the more one buys, the more expensive the […]
It’s Time To Ask Yourself, “Why Not Advertise On Mobile With Facebook?”
You don’t need to be an advertising expert to spot what’s wrong with this chart, which comes courtesy of Mary Meeker of Kleiner Perkins and compares time spent by US consumers with various media and the dollars that advertisers spend in those channels. Look at the bars to the far right and far left and […]
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