Toby King Made His Own Path—From Geology To Bluegrass To Academia

Jul 3, 2025

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Extraordinary People

Mobile App Metrics: How To Select The Right Ones For Your App

Most marketers have adopted the view that nothing is worth doing if it can’t be measured. That’s good. It forces us to articulate what success looks like and invest in those programs that are most likely to achieve that success. It also forces us to think carefully about what we… Listen ⇢
Why iOS 7 – The Latest iPhone Software – Is Both Safe And Risky At The Same Time

A business school professor of mine once did an entire class on companies that plan their product lines’ obsolescence. These firms proactively anticipate when their products will no longer remain competitive and therefore include a road map for phasing them out. Having an obsolescence plan can help a firm navigate… Listen ⇢
The Real Reason Google Acquired Waze

Markets are filled with competitors within a single industry segment that do a great job for their customers in very different ways. Target and Wal-Mart illustrate this well. Each retailing giant prides itself on its unique way of servicing its customers: Target for its collection of exclusive brands, Wal-Mart for… Listen ⇢
Eliminating Bad Smartphone Behavior – With Smartphones

Like the scene in “Rudolph the Red-Nose Reindeer” when Santa realizes that the eponymous feature he and others had treated as if it were nasal leprosy actually could be really, really useful, the idea for this blog entry came in a moment of pure annoyance. Rudolph annoys Santa into a… Listen ⇢
Twitter: An Unlikely Savior From Foot-In-Mouth Disease

Today, Indiana Pacer center Roy Hibbert ought to be reflecting on a big win in the NBA playoffs against the defending champion Miami Heat. He’s earned a day to rest up, ice his knees, and watch reruns of AMC’s “The Killing.” But that’s not what Roy Hibbert’s doing today. Instead, he’s been slathered… Listen ⇢
Five Easy Ways To Make It Easier For Customers To Find Your App

The mobile apps business reminds me of a child prodigy. On the one hand, we see the potential to do amazing things. On the other hand, kids are kids, and even tremendous young talent can make their parents want to pull their hair out from time to time. So it… Listen ⇢
The Best Thing Ever To Happen To The Advertising Industry (And Mobile’s Role In The Movement)

I’m going to write about a trend in advertising that excites me more than any movement I can recall in my career, one I could not have imagined 10 years ago, before the advent of digital, social, and mobile channels that have connected consumers with brands. I’m talking about companies… Listen ⇢
Whatever You Do, Don’t Opt Out: Why It’s Time For Consumers And Advertisers To Change Their Ways

Much of how we consumers feel about advertising today is based on its oldest formats. I fondly remember Budweiser and Miller 30 second TV spots that clearly were designed to entertain as a way of achieving brand recall. I also can recall flipping through my favorite sports magazines and emerging… Listen ⇢
Don’t Blame The Great Recession: Smartphone Users Increasingly Are Behind Restaurants’ Near-Death Experiences

One of my favorite shows is Food Network’s Restaurant Impossible. For those who haven’t seen it, the program follows celebrity chef Robert Irvine as he tries to rescue failing family restaurants. He does this in spite of two limitations: a spending limit of just $10,000 with which to redesign the… Listen ⇢

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