Matt Collins' Blog

  • The Affordable Care Act’s Mobile Mess

    With over three years to implement the health care exchanges that went live on October 1, the federal government had plenty of time to prepare its signature tool – http://www.healthcare.gov – for the mobile era. Though much has been written about the site’s woes, I haven’t read much about its… Listen ⇢

  • Twitter: Reasons For Advertisers To Believe

    Twitter has announced its intentions to go public, and in its wake a wave of negative press about Twitter’s problems has emerged. Given Facebook’s turbulent IPO and the wildly varying outcomes achieved from other recent social media and technology public offerings, I understand the skepticism. In fact, I go so… Listen ⇢

  • Three Tips For Achieving High Quality Consumer Engagement For Your App

    Video: How The Internships Lens App helped one internship seeker land an offer Last week, Nokia and Internships.com launched an extension of the JobLens app for Lumia phones called Internships Lens. Like its forefather, Internships Lens combines a user’s social network, maps data, job postings from first-rate brands in career… Listen ⇢

  • BlackBerry’s Best Option To Survive

    A couple of weeks ago, I wrote about how Microsoft’s acquisition of Nokia’s devices and services unit could result in a viable, ongoing business for Windows Phone. (You can read that post here.) This week brought news about BlackBerry, the other company vying to become a third mobile ecosystem, aside… Listen ⇢

  • Marissa Mayer’s Hidden Four-Step Approach To Rebuilding Yahoo Into A Mobile Powerhouse

    About three years ago, I became an ex-Yahoo user. I happened to be traveling on business in China, and I awoke one morning to a phone filled with text messages and voice mails letting me know that my Yahoo mail account had been hacked. I already had grown weary of… Listen ⇢

  • Microsoft’s Purchase Of Nokia In Perspective

    Let me caveat this post with a critical admission: I work for Nokia. Readers rightly should interpret everything that follows with the understanding that even if I wanted to, I would be unable to offer objective commentary on the decision by Microsoft to purchase my employer’s Devices and Services business.… Listen ⇢

  • Five Foundational Steps To Achieving Mobile Marketing Success

    Many times over the last couple of months, I’ve found myself in the company of old friends and new acquaintances who have asked me a version of the following question: “How would you go about using mobile marketing to advertise my product or service?” I tell them that the marketing… Listen ⇢

  • Valuable Insights On How Agencies Can Stay Relevant

    http://adage.com/article/digitalnext/great-advertising-blip-corner/243830/ Thanks to the BoSacks blog, and picking up on the entry I wrote earlier in the week about how agencies remain relevant, here is a smart overview of the ways in which agencies still can deliver value to their clients. The way forward, according to the author, requires a… Listen ⇢

  • Why The Creatives In the Room Still Matter As Ad Dollars Shift To Mobile

    A few years ago, I called a friend who had just left a mid-size ad agency to start his own agency. Digital advertising had already asserted itself as a muscular marketing channel, and he bemoaned the impact of dollars shifting away from old media – e.g. television, print, billboards. “Writing… Listen ⇢

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