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Don’t Get Lost In Translation: How To Partner With A Mobile-First Company
Like most Americans I know who have done business in Japan, I spent hours preparing for my first visit. I had new customs to learn, including how to give appropriate corporate gifts and properly exchange business cards. Ten years ago, it was not uncommon for catering service to bring water… Listen ⇢
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Want To Excel At The Art And Science Of Marketing? Don’t Think Like Steve Jobs.
Steve Jobs (right) and Ricky Gervais (above) never met a focus group they liked. Have you ever searched online for “Steve Jobs market research” or “Ricky Gervais focus groups?” Neither was a fan. Here, Gervais, the comedian and creator of The Office, says, “If you do what you do and you’re… Listen ⇢
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Why I’m Leaving Microsoft To Join Ampush
This blog began as a much-needed distraction for me while I found myself in a hospital waiting room two and a half years ago, but it has evolved into the single biggest driver of information and insight I get about the mobile industry. Before I start writing, I spend a lot… Listen ⇢
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EXCLUSIVE: Meet MyDeweyDecimal – The App That Will Change The Way We Organize Books We Haven’t Touched In Years But That Make Us Look Smart
004.01MCB An example of the MyDeweyDecimal app’s output MattCollinsBlog.com tech reporter Chuck Corduroy has uncovered an app that promises to change the way we manage our collection of books and other publications at home. Gone forever is the challenge of finding that book you faked your way through in junior… Listen ⇢
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Want To Get A Jump On The Next Phase Of Your Company’s Mobile Marketing Strategy? Start Planning For Mobile Messaging
If you’re a marketer with more than 10 years of experience, you’d be forgiven for feeling a bit dizzy. I cobbled together data from a couple of sources to build a chart that illustrates some real upheaval. It shows information from eMarketer and BIA/Kelsey on total spending in digital, along with mobile, desktop… Listen ⇢
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Oh, The Places You’ll Go – With SMoX!
Last week, the Mobile Marketing Association, or MMA, unveiled a serious mobile study with a most Dr. Seuss-ian name. The “Smart Mobile Cross Marketing” study, or SMoX for short, uses case studies to prove that shifting more budget to mobile advertising can improve campaign performance. If you’re a mobile marketer who… Listen ⇢
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This Device Quietly Outnumbers Smartphones And Attracts More Ad Dollars, And Yet The Mobile Economy Must Avoid Its Fate.
Today, the world’s population enjoys nearly universal access to a particular device that drives massive levels of engagement and commerce. Let’s see if you can guess what it is. As of 2011, on average there were 2.2 of these devices per capita in the industrialized world. Worldwide, 4 billion of these… Listen ⇢
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When Startups Should Find An Agency Or Hire In-House
I recently met some people who work at a startup doing some exciting work in mobile and with a growing marketing department, and the topic of agencies came up. One of them asked me what I thought about agencies versus hiring in-house. Like “How big is a car?”, it’s a question… Listen ⇢
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