Matt Collins' Blog

  • To Grow Again, Yahoo Might First Need To Shrink

    There’s a one-word answer for why Yahoo has struggled to grow in recent years: mobile. Yahoo’s business was built on a desktop-centric model that mobile is corroding faster than Halloween candy on pre-teen teeth. To find its way to mobile growth, it might have to shrink its PC-focused business. To appreciate… Listen ⇢

    To Grow Again, Yahoo Might First Need To Shrink

  • Should Your Mobile Ads Entertain Or Inform? Why Not Both?

    Americans buy books that claim John F. Kennedy’s assassination was perpetrated by a league of shadowy forces. Flip on Animal Planet, and you can watch a show about the search for Bigfoot. The 9/11 Commission’s report to some is a 571-page lie. Vaccines cause autism. Breast implants cause autoimmune disease. President Obama… Listen ⇢

  • A Surprise Potential Beneficiary Of Ad Blocking

    As this column has noted before, worries over ad blocking are over-done and almost certainly louder and more extreme than the damage this innovation will actually do to media companies and advertisers. For a moment, though, let’s imagine that ad blocking makes a meaningful impact. If that happens, there’s an… Listen ⇢

  • The Dying Days Of The Digital Impression

    In 1999, Hasbro Interactive published Rollercoaster Tycoon, a PC game that allowed players to build and operate their own virtual theme parks. It went on to become one of the best selling PC titles of all time. I had a bird’s eye view of the software industry because I worked… Listen ⇢

  • Apple’s Mobile Marketing Dilemma

    Within Apple’s headquarters in Cupertino, California, you’ll find a company with a loathing mistrust of modern advertising. Earlier this year, CEO Tim Cook said of companies such as Google, Facebook, and Twitter, “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s… Listen ⇢

  • A Presidential Paradox: How Both Parties Fail The Uber Generation

    Through all the news-making, fundraising, organizing, and advertising emanating from the first few innings of the 2016 Presidential campaign, you’d think no opportunity to grab votes would be left behind. Yet I’ve spotted one massive gap. Millennials, typically described as the generation born between the early 1980s and the early 2000s,… Listen ⇢

    A Presidential Paradox: How Both Parties Fail The Uber Generation

  • It’s Time For Apple To Fix Its Announcement Fatigue Problem

    If you haven’t done so in awhile, watch Steve Jobs present the first ever iPhone in 2007. In spite the hardware specs that have long been obsolete, it’s still one of the best instructional videos on how to deliver a keynote address at an event of consequence. Fast forward eight… Listen ⇢

    It’s Time For Apple To Fix Its Announcement Fatigue Problem

  • Ad Blocking Software: The Latest Incarnation Of The Media Industry’s Chicken Little

    Without working very hard, I can recall two instances in which the media and entertainment industry looked technological innovation in the eye, saw the Apocalypse, and later awoke to find that not only was there nothing to worry about, but that the bogeyman in fact was loaded with cash that… Listen ⇢

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