Matt Collins' Blog

  • The Joy And Frustration Of Creation

    My adventures in building my very first app, and the lessons I learned along the way. Listen ⇢

  • A Warning Sign For Brands: You May Not Be Keeping Up With Your Mobile Customers

    Last week, I met with two marketing agency CEOs whom I’ve gotten to know over the years. As we caught up on their businesses, I asked them the same question I ask a lot of non-mobile native company executives. What mobile projects are keeping you busy? The surprising answer, for… Listen ⇢

  • Podcast: Mobile Marketing’s Role In Attracting Prospective University Students

    http://directory.libsyn.com/episode/index/id/2856672#.U6DvHxJST5k.twitter Last week, I had the good fortune to speak at Intead’s Global Marketing Workshop for Academic Leaders about the role mobile and mobile marketing can play in recruiting new students, especially in emerging markets. As a build-up to that event, I joined Intead’s CEO, Michael Waxman-Lenz, for a podcast. We… Listen ⇢

  • Could This Be The World’s Tastiest App And Social Network? Meet feedfeed.

    At Social Media Week in New York City this year, I met Julie Resnick, an entrepreneur who, with her husband, Dan, is embarking on a two-headed business challenge: building an all-new social network based on food, and an app to help bind members and their favorite recipes together. They call it… Listen ⇢

  • Apple’s WWDC Takeaways For Mobile Marketing: Your Success Is Up To You

    Actor, host of one of my favorite podcasts, writer, and comedian, Kevin Pollak, reminded me of a truth about success in a recent interview with actress Anna Faris: those who wait around for the phone to ring typically don’t achieve much. Performers, entrepreneurs in the purest form, know that they have to… Listen ⇢

  • Mobile’s Principle Of Giving And Getting

    Of all the revenues that mobile phone OEMs can measure and that are generated via apps (and here I’m excluding in-app advertising), over 90 percent come from “freemium” apps. “Freemium” means free to download and use, but with costs for getting more. A game might be free to download, for example, but… Listen ⇢

  • Managing The ROI Of Your Mobile App

    Eighteen years ago, I was working the toughest job I’ve ever had. I was a new and used car salesman. Having grown up in a suburb of Detroit to a father who worked for General Motors for 31 years, cars are in my blood. Back then, I aspired to open… Listen ⇢

  • A Baseball Fan’s Mobile Wish

    I love baseball, but I also worry about how the game will attract younger fans. TV ratings make it clear that American football now dominates baseball for viewership. Baseball also shoots itself in the foot when it schedules its most compelling games – October, post-season contests – in prime time… Listen ⇢

  • How A Hall Of Fame Broadcaster Taught Me To Be A Better Public Speaker

    I’m going to write today about public speaking, a skill I consider essential to leadership. I’ve done quite a bit of public speaking myself, and fortunately, I’ve been coached by someone with extraordinary talents. He gave me three tips to doing it well, which I will share here. I’ll also offer a few… Listen ⇢

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