Parke Lutter And The Art of Becoming Who You Already Were

Dec 18, 2025

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Extraordinary People

So Your Company Has No Product Marketing Team Or Budget. Consider A Team Of Internal Evangelists Instead.

Engineering-led companies typically include a product marketing function. Embedded with the Product and Engineering team, product marketers are the voice of the customer, ensuring that the products they manage capture their needs (stated or unstated) and that the market knows all about a company’s latest innovation. What if your company… Listen ⇢
Facebook vs. Google After 18 Quarters As Publicly-Traded Companies: 3 Levers For FB’s Future Growth

After comparing growth at the two biggest digital advertising platforms in the world at the same stages since their IPOs, it’s clear that Facebook has pulled away from Google. Whether Facebook can keep it up is subject to a lot of debate. Though the company faces significant barriers to growth,… Listen ⇢
Tesla: En Route To Absolution

Telsa received some very good news last week when the National Highway Traffic Safety Administration (NHTSA) concluded that driver error, not a failure in the company’s Autopilot feature, killed driver Joshua Brown. If their ruling had gone the other way, NHTSA might have spelled doom for Tesla. After all, CEO… Listen ⇢
Quantifying The Value Of PR: An Approach For Data-Driven Marketers

The first step to demand creation often requires investing in hard-to-measure marketing tactics. Unlike bottom-of-funnel metrics, e.g. customer acquisition, knowing how well top-of-funnel activities work requires relying on metrics that I’ve never found very satisfying. They include aided or unaided awareness, ad recall, and reach and frequency. Public relations, or PR, falls… Listen ⇢
A Tale Of Two Presidential Meetings With Silicon Valley CEOs

On Thursday, February 17, 2011, President Barack Obama joined a dinner hosted by venture capitalist and Democratic donor John Doerr. It included a who’s-who of Silicon Valley executives, including leaders from Facebook, Google, Apple and others. On Wednesday, December 14, 2016, President-elect Donald Trump hosted a meeting convened with the help… Listen ⇢
At Risk: Three Things The Tech Industry Loves That Trump Is Likely To Kill

Following this November’s U.S. presidential election, many parents found themselves having to tell anxious children what a Trump administration would mean. If you have a friend or loved one who works in technology, it wouldn’t hurt to have a version of this talk with them, too. That’s because a Trump… Listen ⇢
Facebook Is A Bigger Company Than Google Was Through 17 Quarters. Here’s How Facebook Will Grow Its Lead.

After Facebook’s most recent blowout quarter, the question is, “Where do we go from here?” For the last several quarters, I’ve been comparing the top-line revenue for both Alphabet/Google and Facebook through their first 17 quarters as publicly traded companies. Google’s 17 quarter ended December 31, 2008, while Facebook’s ended… Listen ⇢
The (Mostly) Wrong Questions People Ask About Facebook Advertising

At the conclusion of every quarter, investors, researchers, and members of the news media all want to get a read on whether Facebook can continue its impressive growth. Because I work for Ampush, a Facebook Marketing Partner, or FMP, I get a lot of those questions. After nearly every quarter,… Listen ⇢
Why I’ll Be Writing Something New From Now On

Following this, my 200th blog post, it’s time for a change. In the future, you will see fewer new posts from me. I don’t know what the frequency will become, though once every 4-6 weeks feels about right. This has nothing to do with this blog’s core theme – disruptive… Listen ⇢