Tag Archives: Programmatic TV

[Appearing in Broadcasting & Cable] – Advanced TV Ad Targeting: Separating the Wheat From the Chaff

I wrote this piece on Advanced TV advertising, which published in Broadcasting & Cable today (February 26, 2018).  If you’ve heard about Advanced TV and want to learn more, or if you’re just getting started, I hope you find it useful. ***** You probably read the trades and know that you can now use rich […]