Tag Archives: partner marketing

Don’t Get Lost In Translation: How To Partner With A Mobile-First Company

Like most Americans I know who have done business in Japan, I spent hours preparing for my first visit. I had new customs to learn, including how to give appropriate corporate gifts and properly exchange business cards. Ten years ago, it was not uncommon for catering service to bring water pitchers and ashtrays to meetings […]

The Most Critical Ingredient To Ensure A Successful Tech Event

In my 15-year business career, I’ve had my share of challenging moments. I’ve been on the receiving end of obscenity-laced tirades authored by disagreeable senior executives. I’ve stood on stage in front of hundreds of people, dazzling PowerPoint presentations on towering screens behind me, as technology I had planned to demonstrate failed utterly. With a […]

Six Steps To Delivering Successful Tech BizDev Pitches

“Now, our parents will understand what we actually do.” This was the refrain around the office of the company formerly known as Infogrames, the Lyons-based video game maker with a name that looked like a typo. After it acquired the Atari moniker from Hasbro, Infogrames wisely decided to change its identity to the brand known for […]

How DreamWorks And Microsoft Used Big Data To Create A New Category Of Mobile Gaming

The question, “Where does innovation come from?” took center stage in this weekend’s edition of The Wall Street Journal in a thoughtful column by Steve Jobs biographer, Walter Isaacson. In contrast to those who have predicted that artificial intelligence would have taken off by now, resulting in machine-driven invention, Isaacson persuasively argues that it’s the combination of […]

Three Tips For Achieving High Quality Consumer Engagement For Your App

Video: How The Internships Lens App helped one internship seeker land an offer Last week, Nokia and Internships.com launched an extension of the JobLens app for Lumia phones called Internships Lens. Like its forefather, Internships Lens combines a user’s social network, maps data, job postings from first-rate brands in career services, neighborhood demographics and tools […]