Tag Archives: MWC

The Most Critical Ingredient To Ensure A Successful Tech Event

January 4, 2015 · by · in mobile marketing · Leave a comment

In my 15-year business career, I’ve had my share of challenging moments. I’ve been on the receiving end of obscenity-laced tirades authored by disagreeable senior executives. I’ve stood on stage in front of hundreds of people, dazzling PowerPoint presentations on towering screens behind me, as technology I had planned to demonstrate failed utterly. With a […]

Cured Ham And No Sleep: How I Survived Mobile World Congress

March 2, 2014 · by · in mobile marketing, Mobile World Congress · 1 Comment

Sebastian Junger used the term “The Perfect Storm” in his eponymous book to describe the confluence of several really powerful meteorological forces that produced the mother of all storms. Having just returned from Mobile World Congress, or MWC, I can attest to how apropos the expression is in describing the mobile industry’s largest annual conference in Barcelona. In […]