Tag Archives: marketing transformation

[Webinar] How Legacy Brands Can Compete in a Direct-To-Consumer Economy – My Conversation With LUMA Partners CEO Terry Kawaja

Last week, I hosted an ANA webinar with LUMA Partners CEO and Founder Terry Kawaja to talk about the rise of the direct brand economy and what traditional advertisers can do to compete. Many of you may know LUMA Partners for its LUMAscapes visualizations of various ecosystems – here’s the one they created for ad […]

How To Lead Marketing Transformation

When you think about the typical mobile app and the marketing that goes into it, what comes to mind? If you’re like me, you’re probably imagining a game or utility with an addressable market of millions. You think of apps that need that sort of scale in order to generate meaningful revenue from micropayments that relatively […]