Tag Archives: ad fraud

The Dying Days Of The Digital Impression

In 1999, Hasbro Interactive published Rollercoaster Tycoon, a PC game that allowed players to build and operate their own virtual theme parks. It went on to become one of the best selling PC titles of all time. I had a bird’s eye view of the software industry because I worked in marketing at Hasbro Interactive […]

How Digital Marketers Created A Broken Advertising Ecosystem

Everyone knows someone who prides himself on buying stuff on the cheap. I’ve been that guy from time to time. Three years ago, my then-five year old declared herself ready to learn to ride a bike. Not wanting to drop hundreds on a bike she’d out-grow in a year, I bought the cheapest model that would […]