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Google’s “glass half-full” view of the mobile economy
Google’s earnings announcement on Wednesday, Jan. 22, prompted a spike in its stock price despite delivering some news that at first glance looked bad. What’s going on here? Like many companies that have built their businesses on attracting a digital audience to serve largely digital content, Google is confronting and… Listen ⇢
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Why 1,000 app developers just might propel the American car industry back to leadership
Last week, Ford unveiled its developer program at the 2013 Consumer Electronics Show in Las Vegas. A developer program targets software developers and typically includes tools they can use to create apps, as well as get design advice, testing and technical support, and distribution opportunities. Ford reported that over 1,000… Listen ⇢
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Making Money with Your Mobile App: Three Business Models, No Knockouts
I can’t stop thinking about ways the mobile app industry as a whole, and the companies that drive it, can make money. As I have written before, that’s primarily driven by an interest in self-preservation. I work in this industry, and it has to generate more money for more players.… Listen ⇢
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Mobile predictions for 2013
I’m admittedly bowing to the tendency this time of year to offer predictions and resolutions for the New Year. In offering them, I adhere to Gregg Easterbrook’s standard of quality for such things, which he summarizes with the following guarantee: “All predictions wrong or your money back.” With that caveat… Listen ⇢
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The advertising economy in mobile, part 3: Five Commandments of Mobile Advertising and Promotion
In parts one and two of this three part series, I wrote about the mobile advertising economy’s smaller size, relative to TV and digital. I also shared views on why the mobile advertising economy lags its older siblings. In today’s post, I’ll offer some practical advice for those considering a… Listen ⇢
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Five problems that can cause your mobile strategy to fail
It really does seem like there is an app for everything. They have become ubiquitous, and everyone is getting into the game: consumer packaged goods, film studios, retailers, media companies, banks, and more. With all those apps, you’d think that knowing what mistakes to avoid would be common knowledge. Based… Listen ⇢
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The advertising economy in mobile, part 2: why it’s still relatively small (but bound to change)
In part one of this series, I noted the economic disparity between TV and digital advertising revenues on the one hand, and mobile advertising and app revenues on the other. To understand why mobile ad revenues aren’t as substantial, consider these three obstacles facing the mobile advertising industry. Each will… Listen ⇢
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The advertising economy in mobile, part 1: where’s the money?
I’ve worked in the world of mobile apps and developers for over six years, and along the way, I’ve cultivated a point of view on the economics of this space. You may be considering how to monetize your mobile investments, so today, I’ll share my analysis of the mobile advertising… Listen ⇢
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Is “showroom” shopping really such a threat?
Best Buy’s stock price erosion, which you can see in this stock chart covering the last three years, has been the subject of a lot of business press lately. Typically, no one reason can account for a company’s slump, but in this case, one problem crops up time and again:… Listen ⇢
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