-
What Ford Motor Co. Needs To Avoid Nokia’s Fate
Last week, The Wall Street Journal reported that Ford and Alphabet Inc. (nee Google) are in talks to partner on the production of self-driving cars. Ford CEO Mark Shields is said to be concerned that his company must not become the automotive version of Nokia, a hardware giant that failed… Listen ⇢
-
If Movie Trailers Are To Films What Pitch Decks Are To Start-Ups, The 1977 Star Wars Ep. IV Trailer Is A Epic Fail
Movie trailers are a lot like pitch decks for venture capitalists (VCs). Both must hook their audiences in in a fraction of the time it would take to explain the whole enterprise. They work best when guided by an structural paradigm, such as Blake Snyder’s “Save the Cat” or Noah Parsons’ elements of… Listen ⇢
-
Facebook The Chameleon
Last month, Benedict Evans penned a blog post that talked about the limitations and consequences of the mental models that that we all use to frame innovation. We search for degrees of sameness to determine how much alike the new thing is to the old. For example, it was easy to… Listen ⇢
-
Yahoo Has Become The Nokia Of Internet Companies
A company that once flexed its consumer tech dominance in the 1990s and early 2000s falls on hard times because its legacy strength has become a flat to declining business. The cause: everything rapidly moved from PC to mobile. A new CEO with a record of success at a tech… Listen ⇢
-
The Retail Value Of Time
Back in 2012, the fourth blog post I ever wrote asked a question that was urgently relevant for retailers and mobile marketers at that time: is showrooming such a threat? (“Showrooming” describes the act of comparing online prices while in brick and mortar retail stores in an effort to get the best bargain.) Three years… Listen ⇢
-
The Final Countdown: A Five Point, Last Minute Checklist To Ensure Holiday Sales Success
I’ve found a location where evidence of Black Friday is nowhere to be found. Coming to you from La Pointe, Wisconsin, I’m 25 miles from the nearest big box retailer. My wife and I went to the mainland town of Bayfield – population of under 500 – for breakfast this morning… Listen ⇢
-
Your Company’s Most Powerful Selling Tool
Two years ago, my wife and I spent a long weekend in Boston. We used to live in the area’s North Shore, but we were intent on being tourists in our old home town. We visited Fenway Park, the MFA, and got a free tour of the Boston Beer Company,… Listen ⇢
-
Facebook vs. Google: A Growth Comparison
With Facebook announcing its Q3 2015 results last week, here’s the latest quarterly comparison that shows how the company’s gross revenues compare to Google’s after each existed for 13 quarters as a publicly traded company. Google is in blue, while Facebook is in orange. For the purposes of this comparison, Google… Listen ⇢
Never Miss An Episode.
Subscribe to get automatic updates when your host, Matt Collins, publishes every new episode.
Matt Collins' Blog 