Zack Henry Has Mastered The Art Of Connection

Oct 30, 2025

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Extraordinary People

‘Saturday Night Live’ And Google Show How Digital Publishers Can Confront The Challenge Of Ad Blocking

I’ll venture a guess that this is the only place that shows what Saturday Night Live and Google advertising suddenly have in common and, more importantly, how they’re demonstrating a way for digital advertisers to increase revenues in the face of wide spread ad blocking. Broadly speaking, publishers can increase… Listen ⇢
Free Food Is Nice But Not Enough: The Key To Retaining Millennial (And All Other) Employees

Dan Lyons’ recent book about his misadventures at HubSpot describes the culture clash that ensued when Lyons, a 50-something journalist, tried working at a tech company staffed largely by 20-something Millennials. Looked at another way, though, the story is also about the lengths to which companies will go to keep Millennials from… Listen ⇢
My First Encounter With A Facebook Messenger Chat Bot Has Me Convinced: It’s The Next Big Thing

Facebook’s annual F8 developer conference took place last week, and of all the headlines the event created, none has generated more buzz than its push to encourage marketers to embrace Facebook Messenger. As I predicted about a year ago, it’s time for businesses to embrace this platform. With over 900… Listen ⇢
What I Learned From Surviving Layoffs Exceeding 50,000 People

Last year, I wrote an article entitled “Yahoo Has Become The Nokia Of Internet Companies.” In that moment, I admit I contributed to something I hated when I worked at Nokia: the stream of negative press about an employer. If you care about your job, seeing the media align against your… Listen ⇢
My Journey From A Fortune Five Giant To A Startup, One Year Later

A year ago this week, I left my job at Microsoft, currently one of the five largest companies by market capitalization, to join a start up, Ampush. Lots of people decide to leave big companies for small ones. For some, it doesn’t work out, as Dan Lyons describes of his “hellish”… Listen ⇢
Avoiding The Career Obsolescence Trap

Four years ago, I had a conversation about career obsolescence I’ll never forget. I was catching up with a friend and former colleague who had left her job at an advertising agency around 2008 to be a stay-at-home mom. This woman is the best account director I’ve ever known. She… Listen ⇢
This Headline Badly Distorted An Important Message To Marketers

“Facebook, Twitter and Instagram massively over-rated by marketers, says Prof Mark Ritson.” So wrote The Syndey Morning Herald last week. Aside from the fact that source material for this “news” is in fact over four months old, the headline writer managed to distill a nuanced and critical message all marketers… Listen ⇢
Why Effective Mobile Marketing Requires An ROI Orientation

After last week’s post on mobile strategy 101, I was asked, “But what about mobile marketing? Facebook is dominant on mobile, but it’s so expensive.” I understand why many marketers have that question. If you’re a brand marketer and have a good feel for TV, traditional display, radio, and print… Listen ⇢
iOS Or Android? App Or Mobile Website? A Primer To Build Your First Mobile Strategy

Sports journalists love to hypothesize about the best athlete around which a new franchise could be built to win. Let’s indulge a version of this exercise in business: if you were starting a company and needed a winning mobile strategy, what would it look like? Would you prioritize building an… Listen ⇢

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