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Hello, Microsoft
After the outpouring of well wishes that so many readers shared following my “Farewell, Nokia” post, let me preface this week’s update by offering my appreciation to all of you who contacted me. I like to think that I enjoyed an even happier first week at Microsoft than my colleagues because you… Listen ⇢
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Farewell, Nokia
Friday marked my last day with Nokia. Today, I join Microsoft as a part of the company’s massive purchase of Nokia’s devices business. Lurking right beneath the mechanics of the transfer – the processes, procedures, policies, buildings, and finances – are enough people to fill a small city. Think about how meaningful… Listen ⇢
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“Re-bunking” Debunked Mobile Myths
As a blogger, I appreciate how Google and Yahoo report earnings within days of one another. This week, though, I turn my attention to this article on AdExchanger, a rich source of information on the digital advertising market, that seeks to debunk three mobile myths. It’s a good read, even… Listen ⇢
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Be The Master Of Your Marketing Funnel
My wife is a personal trainer who accepts only female clients. She’ll either train them here or go to their houses. Either way, her clients do not have to concern themselves with going to a gym and exercising for all to see. That’s a big part of what makes my… Listen ⇢
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How To Prepare For A Job In Mobile Marketing
Recent studies by Gallup and Inside Higher Ed have exposed a massive gulf separating perceptions of college graduate readiness for the workforce that blow me away. Ninety-six percent of surveyed college and university provosts believe they are doing a very or somewhat effective job preparing their students for the challenges… Listen ⇢
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How To Keep Pace With The Rise Of Mobile Video
I’ve got two daughters, one seven, the other 12. Between them, they watch less than five hours of Nickelodeon and Disney Channel programming a month. In spite of an increase in the number of devices capable of watching professionally-produced video, my kids’ viewing habits have changed. The older one prefers… Listen ⇢
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Why Restaurants Should Have WiFi Sections, Just Like A Smoking Section
A couple of weeks ago, I wrote about a shopping excursion I started at a nearby Apple Store in search of mobile marketing and technology infiltrating brick and mortar retail. That search ended in vain, but with the benefit of hindsight, I now recall an establishment that long ago became… Listen ⇢
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Lessons For Mobile Marketing On Scale At Facebook
Facebook recently announced a change in its settings that enables users to self-report their gender by using about 50 different classifications. It’s the social giant’s latest move that serves both users and advertisers alike, and it represents a striking reflection of what scale means at Facebook. To understand this, I… Listen ⇢
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Stumping The Apple Store Geniuses: My Mobile-Enhanced Shopping Day Fail
Last week, the team behind the retail platform PowaTAG invited me to speak at its public launch. (You can learn all about the technology in this brief video.) Available today for iPhone and Android devices and coming soon for Windows Phone and Nokia X, the PowaTAG app works by looking… Listen ⇢
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