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Infographic: What My Blog And Its Readers Looked Like In 2014
In November, 2012, I started writing this blog in a hospital waiting room. As I anxiously awaited the outcome of a loved one’s surgery, I knew that Judge Judy couldn’t give me the distraction I needed. Instead, I snapped on some noise cancelling headphones, registered this blog on WordPress, and… Listen ⇢
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Six Steps To Delivering Successful Tech BizDev Pitches
“Now, our parents will understand what we actually do.” This was the refrain around the office of the company formerly known as Infogrames, the Lyons-based video game maker with a name that looked like a typo. After it acquired the Atari moniker from Hasbro, Infogrames wisely decided to change its identity… Listen ⇢
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‘Tis The Season Of Stress: How To Market Apps To An Anxious Customer
Ask yourself this question. “What’s the more powerful emotion: pleasure or relief?” Marketers and product managers love working somewhere along this axis, but I bet most prefer the “pleasure” pole. That’s because it’s in our natures to seek out the positive about our products and services, e.g. it’s better, it’s… Listen ⇢
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A Simple Way To Get Better Creative
Think for a moment about the best TV ad you’ve ever seen. (In a nod to the season, here’s mine.) Now ask yourself: how did that happen? It probably didn’t come as a result of a creative genius at an agency or the inspired vision of a hard-driving CMO. Instead, it probably… Listen ⇢
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New Technology And Constant Change Making You Dizzy? Take Back Control.
Growing up in Michigan, we had a saying about the climate: “Don’t like the weather? Just wait five minutes.” Constant change, for better and worse, also applies to the business world and technology in particular. In no other industry can one go from laggard to leader (and back to laggard again) with… Listen ⇢
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Don’t Blame The Great Recession: Smartphone Users Increasingly Are Behind Restaurants’ Near-Death Experiences
Originally posted on Matt Collins' Blog: One of my favorite shows is Food Network’s Restaurant Impossible. For those who haven’t seen it, the program follows celebrity chef Robert Irvine as he tries to rescue failing family restaurants. He does this in spite of two limitations: a spending limit of just… Listen ⇢
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Using Beacons, Roximity Helps Brick-And-Mortar Retailers Strike Back
Buying stuff online is many things – convenient, less crowded, sometimes less expensive – but one thing it is not, at least for me, is fun. Rather, it tends to be a hunting expedition. Sites have something I want. I search. I might buy. The experience of wandering the aisles,… Listen ⇢
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On The Subject Of Net Neutrality, You’re Probably Less Neutral Than You Think
As someone who earns a living in part based on a digital marketplace that links creators and consumers of content, including apps, videos, music, books, and more, I and millions of other in tech have a hard time being neutral on net neutrality. That makes President Obama’s video and statement on the… Listen ⇢
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