Matt Collins' Blog

  • Microsoft Does Not Need A Smartphone To Be A Mobile Force

    Radio-Free Mobile, one of my favorite blogs, posited recently that Microsoft may be making plans to walk away from its smartphone business. After all, Microsoft is not known for competing in segments in which it cannot dominate, much less, as in the case of smartphone operating systems, achieve just 3… Listen ⇢

    Microsoft Does Not Need A Smartphone To Be A Mobile Force

  • Why Even The Best Performing Marketing Campaigns On Facebook Falter

    In addition to being perfectly content to watch reruns of my favorite TV shows (I’m looking at you, Big Bang Theory on TBS), I also can watch my favorite TV commercials again and again. For example, I love AT&T’s “Bedazzling” spot.  I laugh out loud every time I see it,… Listen ⇢

  • The Apple Ecosystem Giveth, And The Apple Ecosystem Taketh Away

    My one and only time working with Apple came around 2000, before the iPhone or even the iPod. Back then, the company endured questions about its relevance not unlike those that dog Microsoft and its smartphone platform. With just a sliver of the PC market, many developers just didn’t see a… Listen ⇢

  • Capitalizing On Mobile Video Is Probably Easier Than You Think

    Back in 2012, Facebook COO Sheryl Sandberg remarked that Facebook delivers an audience three times as large as the Super Bowl, and it happens every day. That was when Facebook had “only” one billion users. Today, that number exceeds 1.4 billion, making the company’s lead over the US’s marquee sporting… Listen ⇢

    Capitalizing On Mobile Video Is Probably Easier Than You Think

  • Is The Mobile Advertising Market Too Small Or Just Right? The Answer Is….

    24 to 8. It’s not an American football score, but rather the key finding for mobile marketers published by Mary Meeker of Kleiner Perkins in her 2015 Internet Trends report. To be more precise, Meeker finds that Americans spend 24 percent of their media time, which includes TV, print, radio,… Listen ⇢

    Is The Mobile Advertising Market Too Small Or Just Right? The Answer Is….

  • How Digital Marketers Created A Broken Advertising Ecosystem

    Everyone knows someone who prides himself on buying stuff on the cheap. I’ve been that guy from time to time. Three years ago, my then-five year old declared herself ready to learn to ride a bike. Not wanting to drop hundreds on a bike she’d out-grow in a year, I… Listen ⇢

  • Video Could Be Your Ticket To Successful Mobile Marketing

    Most parents who have traveled overnight with young children know that one way to make sleeping in an unfamiliar place less unsettling for their kids is to pack their favorite stuffed animals. Those companions can make any bed feel cozier. The result: a better night sleep for the kids, not to… Listen ⇢

  • Why “Do-It-Yourself” Facebook Advertising Is Probably A Bad Idea

    For many marketers, Facebook stands for one thing: community and bringing brands and fans together. Managing and growing that community takes a particular skill. Done successfully, attracting a following on Facebook, Twitter, Pinterest, LinkedIn and others can pay substantial dividends. In the last three years or so, though, Facebook and… Listen ⇢

  • Do’s And Don’ts For Applying For A Marketing Internship

    In ninth grade, I fell face first into a high school crush. My first opportunity to show her my true feelings happened that fall, when this unfortunate soul found herself with me at the homecoming dance. I summoned the strength to ask her onto the floor, but the combination of my… Listen ⇢

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