Lee Maicon has worked in advertising through arguably its greatest transformations. He began at the dawn of the consumer internet, navigated the shift to social media, and now is helping clients figure out AI. As the Chief Strategy Officer at the Community, a global creative agency, Lee oversees strategic efforts for major clients like Verizon, Netflix, and Porsche. When he’s not helping his clients grow, Lee is a dedicated father, navigating the challenges of parenting across different generations.

In this interview, you’ll learn:

• Why our graduating year of 1994 represents a line of demarcation in the advertising world, separating the world of pre- and post-digital.
• The importance of understanding diverse audiences.
• The evolution of advertising strategies over the years – and why being an ad historian is so valuable.
• Whom in the Class of 1994 he wants me to interview next.

You can email Lee at lee@leemaicon.com.