Jim Confalone Goes From Art School to Business Cool

Jim Confalone’s journey from fine arts to founding a successful B2B marketing firm is marked by tragedy and a timely eye for opportunity.

Jim, the founder of B2B marketing agency Modicum, shares the evolution of his career, from his initial passion for painting to servicing blue chip clients like Google and Qualcomm. Modicum specializes in creating powerful visual designs that help businesses make distinctive and lasting impressions on their customers, especially at big product launch events. His big breakthrough came when he solved a key problem most business people encounter at some point: Microsoft’s PowerPoint is an awful canvas for visual design.

In this episode, you’ll learn:

• Jim’s career evolution from a fine arts background to founding a successful B2B marketing firm – and the entrepreneurial qualities both careers require.
• His marketing philosophy, which emphasizes the importance of substance and truth in marketing, avoiding unnecessary bells and whistles.
• The therapeutic role art has played in his life, through painting and other creative activities that have helped him navigate tragedy.
• The Amherst classmate he wants me to interview next

Note: This episode touches on suicide.

To get in touch with Jim, email him at jconfalone@gmail.com, and visit his agency’s website: http://www.modicum.agency.