Podcast: Mobile Marketing’s Role In Attracting Prospective University Students

http://directory.libsyn.com/episode/index/id/2856672#.U6DvHxJST5k.twitter

Last week, I had the good fortune to speak at Intead’s Global Marketing Workshop for Academic Leaders about the role mobile and mobile marketing can play in recruiting new students, especially in emerging markets. As a build-up to that event, I joined Intead’s CEO, Michael Waxman-Lenz, for a podcast. We spoke extensively about mobile, including the trends, opportunities and challenges associated with reaching, attracting, and recruiting students in international markets.

Rather than write about the topic, I invite you to sit back and listen to our conversation.

Big thanks to Michael and Intead for the opportunity to join them.