What to do when your email marketing contains a mistake?

Today, I came across this story about what to do when your email marketing contains a mistake. While not focused on mobile marketing, the lessons it contains are useful for any email marketer, regardless of which screen(s) she targets.

Have a great weekend.

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The Podcast

Join Matt Collins as he interviews his Amherst College classmates. Every episode reveals what each guest has been up to since we last collided on campus, college memories that are loaded with 1990s nostalgia, the impact our liberal arts educations have had on our lives, and how we’re thinking about the future.

About the podcast