Tag Archives: Windows Phone

Microsoft’s Purchase Of Nokia In Perspective

Let me caveat this post with a critical admission: I work for Nokia. Readers rightly should interpret everything that follows with the understanding that even if I wanted to, I would be unable to offer objective commentary on the decision by Microsoft to purchase my employer’s Devices and Services business. Still, my mission is to […]

The Mobile-Enhanced Vacation

Several years ago, while on vacation, I wondered whether it was possible to reduce the number of work emails I received while I was away. I was feeling pressure to stay on the clock, a feeling that is utterly incompatible with really taking time off. As I pondered that, I came to recognize that the […]

Introducing JobLens, An App For Windows Phone That Changes The Way We Look For And Find Work

A few weeks ago, I had the pleasure of listening to Crawford Del Prete, Executive Vice President and Chief Research Officer at IDC, talk about the challenges facing developers of mobile apps. What stuck with me was Crawford’s reminder that great products of all types, including apps, help people tackle specific, meaningful jobs and do […]

Mobile App Metrics: How To Select The Right Ones For Your App

Most marketers have adopted the view that nothing is worth doing if it can’t be measured. That’s good. It forces us to articulate what success looks like and invest in those programs that are most likely to achieve that success. It also forces us to think carefully about what we should measure. Sometimes, that’s easy. […]