Tag Archives: windows 10 apps
A Surprise Potential Beneficiary Of Ad Blocking
October 11, 2015 · by Matt Collins · in advertising, apps, mobile marketing, Windows Phone · Leave a comment
As this column has noted before, worries over ad blocking are over-done and almost certainly louder and more extreme than the damage this innovation will actually do to media companies and advertisers. For a moment, though, let’s imagine that ad blocking makes a meaningful impact. If that happens, there’s an unlikely beneficiary: Microsoft. Here’s how […]